SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Draper's & Damon's offers a carefree collection of fine-quality apparel, jewelry and footwear designed to meet the lifestyle demands of today's busy woman. From luncheon engagements to relaxing at home there are ensembles designed for every moment of her active lifestyle.

Demographic Profile:
These affluent, well dressed women have an average age of 65+ and an average income of $65,000. These demographics make them excellent prospects for a variety of offers including health/personal, food, upscale fashion apparel, gifts, casual wear, jewelry, gardening accessories, home décor, publications, fundraising appeals and more.

Size Selectable: Petite, Misses, Womens

15% Commission To All Recognized Brokers

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Draper's & Damon's file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.  Please inquire for counts.

SOURCE

• 100% Direct Mail

NET NAME PRICING

PROFILE

Size Counts    12 Month Petite 81,541 12 Month Misses 114,236 12 Month Womens 56,193 Dollar Counts    $50+ $75+ $100+ $150+ 6 Month 92,060 88,670 85,504 80,695 12 Month 147,558 141,715 135,659 118,917 In House Credit Buyers   (10.00/M) In House Credit Buyers 11,081 Donors counts   (16.00/M) 3 month donors 48,686 6 month donors 78,645 12 month donors 121,121 24 month donors 178,133 Age Counts   (16.00/M) Age 55+ 135,824 Age 65+ 125,735 Lifestyle Counts - 12 Mo   (16.00/M) Pet Interest 25,131 Craft Interest 38,395 Cooking Interest 65,822 Donor Interest 50,601 Health Interest 64,318 Home Decor Interest 70,077 Travel Interest 46,790 Reading/Mag Interest 60,161 Gardening Interest 56,810 Bird Watching 7,503 Political Affiliation Counts   (16.00/M) Republican 19,986 Democratic 13,279 Religion Counts   (16.00/M) Catholic 34,144 Jewish 4,117 Protestant 90,688 Income Counts   (16.00/M) HH Income $50K+ 109,634 HH Income $100K+ 67,736 HH Income $150K+ 39,579