SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

A style guide for real American women
As the leading presence in special-size fashion retail for 15 years, Jessica London® sets the standard for high-quality and high-style women’s clothing in sizes 12 to 40. Jessica London® offers the modern, American, plus-size woman classic, stylish and feminine apparel updated with modern details to help her to create her own unique style. Collections include everything she needs to build a work-to-weekend wardrobe from impeccably tailored suiting and outerwear to feminine takes on casual sweaters and denim. Jessica London®’sdress shop is filled with every silhouette to fit and flatter beautifully. Each Jessica London® item is of the highest quality, always offered at exceptional values, empowering the Jessica London customer with confidence in all aspects of her busy life.

Demographics/Profile:

Women 92%

Average Income $70,000

Average Age 54

General Comments:

Easy fit sizes now available at $20/M
Small = 12

Medium = 14/16

Large = 18/20

X-Large = 22/24

Women's = 26/40

Product Select:
Careerwear, Casualwear, Intimates, Outerwear, Swimwear, Accessories, Footwear

Dollar select is based on average purchase.

SOURCE

• Direct mail sold

NET NAME PRICING