SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

For more than 70 years, Appleseed's has been providing their customers only the finest quality and value.  Believing that "classic is ageless," Appleseed's focuses on comfortable, casual, updated styles for the baby boomers of today. These customers are active and have discretionary income to spend on themselves, their homes, and their families. Now carrying Tog Shop and Norm Thompson products.

Demographics/Profile:

Homeowners 95%; Married 70%; Average Age 60+

Product and Size Selects:

Womens Apparel, Accessories, Shoes, Swimwear, Intimates, Petite, Misses and Plus

General Comments:
Dollar counts are based on cumulative.

Ask us about our Behavioral Models:

Data Axle's Behavioral Models have been applied to the Appleseed's file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes. Please inquire for counts.

SOURCE

• Buyers

NET NAME PRICING

PROFILE

Donor Counts    3 Mos Donors 80,656 6 Mos Donors 134,342 12 Mos Donors 202,965 24 Mos Donors 297,189 12 Mos Health Donors 109,229 12 Mos Political Donors 107,102 12 Mos Environmental Donors 59,251 12 Mos Education Donors 72,055 12 Mos Arts/Culture Donors 80,508 12 Mos Privation Foundation Donors 72,564 12 Mo Enhancements   (16.00/M) Age 50+ 216,137 Age 60+ 208,373 Age 70+ 174,082 Pet Interest 41,563 Cooking Interest 108,295 Craft Interest 62,140 Health Interest 97,765 Home Decor Interest 114,505 Travel Interest 71,624 Magazine Subscriber Interest 100,069 Income $50K+ 177,056 Income $100K+ 110,465 Income $150K+ 63,859 Republican 31,650 Democratic 24,695 Catholic 55,542 Jewish 6,504 Protestant 144,507 African American 8,401