SEGMENTS
| 90,989 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 74,034 | 36 Month Buyers | $105.00/M |
| 50,491 | 24 Month Buyers | $105.00/M |
| 29,072 | 12 Month Buyers | + $7.00/M |
| 6,646 | 6 Month Buyers | + $17.00/M |
| 3,784 | 3 Month Buyers | + $22.00/M |
| Food Mailers Base | $75.00/M | |
| Publishers/Fundraisers Base | $75.00/M | |
| Apparel Mailers Base | $85.00/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 21% |
| Average Income | $75,000 |
| Average Unit of Sale | $85 |
DESCRIPTION
The Metropolitan Museum of Art Store catalogue of beautiful gifts reflects the Museum's century-old tradition of publishing and producing reproductions of original works of art. Included in the catalogue are reproductions of decorative objects like sculpture, jewelry, scarves, ties & accessories, glass and porcelain, greeting cards, art books, posters, prints, gifts for the holidays, videos, and compact discs. Buyers are affluent, well educated and mostly married.
Demographics/Profile:
Average Household Income $75,000
Women 79%
Men 21%
Median Age 65
General Comments:
Dollar is maintained cumulative purchase
Recency fee waived for all fundraisers
Product selects include: Jewelry, Scarves, Apparel & Accessories; Paper Goods; Home Decor & Tabletop; Children's Merchandise; Book Buyers
Reuse policy is Gross Reuses Only
Exchange records are maintained on gross quantity shipped.
List owner will only allow deductions for: internal dupes, pander drops, and bad zips to arrive at an adjusted gross.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
08/18/2025
CARD UPDATED
09/02/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
10/31/2025
INCOME
$75,000
SELECTIONS
| $100 | 45.00/M |
| $150 | 55.00/M |
| $25 | 20.00/M |
| $50 | 25.00/M |
| $75 | 35.00/M |
| 12 Month Hotline | 7.00/M |
| 3 Month Hotline | 22.00/M |
| 6 Month Hotline | 17.00/M |
| 9 Month | 12.00/M |
| Age/Income/POC | 7.00/M |
| Cancellation Fee | 150.00/F |
| Gender/Sex | 10.00/M |
| Key Code | 1.00/M |
| Product | 17.00/M |
| Religion/Ethnic | 7.00/M |
| Running Charge | 10.00/M |
| SCF | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 43079 |
| NEXTMARK NUMBER | 79948 |
| MIN NUMBER | 9789 |
CURRENCY
US Dollar
CONTACT
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 1st Backup Orders/Clearances | Aakriti Lal | aakriti.lal@data-axle.com | |
| Orders/Clearances | * Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
