SEGMENTS
| 327,007 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 57,986 | 3 Month Subscribers/Gift Givers | + $15.00/M |
| 128,418 | 6 Month Subscribers/Gift Givers | + $10.00/M |
| 247,058 | 12 Month Subscribers/Gift Givers | $105.00/M |
| 12 Month Expires | $70.00/M | |
| Fundraiser/Non-profit rate | $75.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 58% |
| Men | 27% |
| Average Income | $100,000 |
DESCRIPTION
"Ranger Rick" is published 10 times a year by the National Wildlife Federation for children ages 7 and up. The average age of children receiving this magazine is 8 years old. The magazine is full of amazing photographs, outdoor adventures and intriguing information about animals and natural wonders.
The states of Utah and Michigan are suppressed from every order.
Demographics/Profile:
College Educated 87%
Married 93%
Boys 51%
Girls 35%
Source:
Direct Mail Sold 73%
Space Ad 27%
Ranger Rick GIFT GIVER names are provided both TITLE SLUGGED and FIRST NAME/LAST NAME
Ranger Rick SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.
SOURCE
- See below
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$100,000
SELECTIONS
| 1 Month Hotline | 20.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| Additional Counts | |
| Adult Age | 12.00/M |
| Child Age | 12.00/M |
| Demographic | 12.00/M |
| Ethnic/Religion | 17.00/M |
| Gender/Sex | 10.00/M |
| Homeowner | 12.00/M |
| Lifestyle | 17.00/M |
| Membership Flag | 7.00/M |
| Non Reciprocal Fee | 15.00/M |
| Paid | 10.00/M |
| Running Charge | 10.00/M |
| Source | 10.00/M |
| State, SCF, Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 54497 |
| NEXTMARK NUMBER | 79786 |
| MIN NUMBER | 28783 |
CURRENCY
US Dollar
CONTACT
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
