SEGMENTS
352,135 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
22,962 | 1 Month Buyers | + $25.00/M |
63,788 | 3 Month Buyers | + $20.00/M |
106,865 | 6 Month Buyers | + $15.00/M |
196,557 | 12 Month Buyers | $100.00/M |
Publishing Rate | $65.00/M | |
Fundraising Rate | $65.00/M | |
Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
Women | 92% |
Average Income | $70,000 |
Average Unit of Sale | $109 |
DESCRIPTION
A style guide for real American women
As the leading presence in special-size fashion retail for 15 years, Jessica London® sets the standard for high-quality and high-style women’s clothing in sizes 12 to 32. Jessica London® offers the modern, American, plus-size woman classic, stylish and feminine apparel updated with modern details to help her to create her own unique style. Collections include everything she needs to build a work-to-weekend wardrobe from impeccably tailored suiting and outerwear to feminine takes on casual sweaters and denim. Jessica London®’s dress shop is filled with every silhouette to fit and flatter beautifully. Each Jessica London® item is of the highest quality, always offered at exceptional values, empowering the Jessica London customer with confidence in all aspects of her busy life.
General Comments:
Dollar select is based on cumulative purchase.
Please inquire for pricing on multiple Lifestyle/Interest selects.
Update Schedule: 3 times per year.
Demographics/Profile:
Women 92%
Average Age 49
Pricing: 85% net with $10/M run changes on 50,000+ names
Terms: All cancelled orders with be subject to a $150/L cancellation fee. Payment due 30 days from the mail date. Exchanges are kept at gross quantity shipped.
SOURCE
- Direct mail sold
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/12/2025
INCOME
$70,000
SELECTIONS
$100 | 34.00/M |
$150 | 39.00/M |
$200 | 44.00/M |
$50 | 22.00/M |
$75 | 29.00/M |
3 Month Hotline | 20.00/M |
30 Day | 25.00/M |
6 Month Hotline | 15.00/M |
Age | 10.00/M |
Age of Children | 10.00/M |
Cancellation Fee | 150.00/F |
Cash Buyers | 10.00/M |
Credit Card | 10.00/M |
Ethnicity | 10.00/M |
Gender of Child | 10.00/M |
Gender/Sex | 8.00/M |
In House Credit | 10.00/M |
Income Select | 10.00/M |
Key Code | 2.00/M |
Last Purchase | 10.00/M |
Lifestyle/Interest | 10.00/M |
Marital Status | 10.00/M |
Multi-Buyers/ New to File | 10.00/M |
Presence of Children | 10.00/M |
Religion | 10.00/M |
Running Charge | 10.00/M |
State, SCF, Zip | 8.00/M |
KEY CODING
Key Coding is available | |
Charges: | 2 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 6144 |
NEXTMARK NUMBER | 79678 |
MIN NUMBER | 90924 |
CURRENCY
US Dollar
CONTACT
Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
