SEGMENTS
| 130,068 | TOTAL UNIVERSE / BASE RATE | $95.00/M |
| 58,864 | 3 Month Buyers | $115.00/M |
| 65,876 | 6 Month Buyers | $110.00/M |
| 77,118 | 12 Month Buyers | $105.00/M |
| 130,068 | 24 Month Buyers | $65.00/M |
| Publishers/Fundraisers | $75.00/M | |
| Food Mailers | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 68% |
| Men | 28% |
| Average Income | $60,000 |
| Average Unit of Sale | $98 |
DESCRIPTION
The Smithsonian Catalog brings to buyers a world of culture and sophistication with its fine assortment of jewelry, furniture, home décor, gifts, apparel, and toys inspired by the rich collections of The Smithsonian Institution. This distinctive catalog attracts a well-educated, well-traveled and philanthropic audience. Average age is 70; household incomes average $112,328.
Any offer containing a bind-in or blow-in card, catalog requestor vehicle, subscription, buyers club or sale mdse must be precleared with the list owner.
20% Commission To Recognized Brokers
Customer Profile:
Average age: 70
Average Income: $112,328
SOURCE
- 100% Direct Mail
NET NAME PRICING
| Policy: | Net Name 0% |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
07/10/2024
CARD UPDATED
06/05/2025
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
07/31/2025
INCOME
$60,000
SELECTIONS
| $100+ Buyers | 42.00/M |
| $150+ Buyers | 52.00/M |
| $25+ (Cum) | 12.00/M |
| $50+ Buyers | 22.00/M |
| $75+ Buyers | 32.00/M |
| Credit Card Buyers | 12.00/M |
| Gender/Sex | 8.00/M |
| Key Code | 3.00/M |
| Multi-Buyers or Single Purchase | 8.00/M |
| Run Charges (Net Name) | 10.00/M |
| Running Charges On Cancellation | 10.00/M |
| Rush Fee | 75.00/F |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
0% + $ 10/M RUNNING CHARGE
ID NUMBERS
| DMI NUMBER | 85 |
| NEXTMARK NUMBER | 73021 |
| MIN NUMBER | 13494 |
CURRENCY
US Dollar
CONTACT
| Orders/Counts | * Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 2nd Backup Orders/Counts | Aakriti Lal | aakriti.lal@data-axle.com | |
| 1st Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
