SEGMENTS
| TOTAL UNIVERSE / BASE RATE | $85.00/M | |
| 65,773 | 6 Mos Donors - HSUS | + $15.00/M |
| 153,710 | 12 Mos Donors - HSUS | + $10.00/M |
| 294,619 | 24 Mos Donors - HSUS | $85.00/M |
| 8,120 | 6 Mos Donors - HSI (names thru 6/26/25) | + $15.00/M |
| 28,643 | 12 Mos Donors - HSI (names thru 6/26/25) | + $10.00/M |
| 65,279 | 24 Mos Donors - HSI (names thru 6/26/25) | $85.00/M |
| Competitive Offers | $125.00/M | |
| Non Reciprocal Fee | + $20.00/M | |
| **Not Available to Commercial Mailers | ||
| Donors to the Humane Society of the United States (HSUS) and Humane Society International (HSI) | ||
| are selectable separately or together. Please see below for additional counts |
DEMOGRAPHICS/PROFILE
| Women | 69% |
| Men | 20% |
| Average Income | $ |
| Average Unit of Sale | $18.5 |
DESCRIPTION
For decades, the Humane Society of the United States and Humane Society International have worked to tackle the root causes of animal cruelty and suffering and create permanent change, but they have found that not everyone understands the extent and scope of their collective work. To better reflect their global mission and reach, they are bringing together their family of organizations under one new name: Humane World for Animals. None of their impactful work for animals around the world is changing. The consolidated file is now available for list rental and exchange.
Counts for HSUS/HSI combined deduped:
Total Universe = 455,386
24 Month = 327,287
12 Month = 172,065
6 Month = 71,631
SOURCE
- Fundraising
GENERAL COMMENTS
Names are not available in the state of Minnesota.
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/26/2025
CARD UPDATED
06/30/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/29/2025
INCOME
$
SELECTIONS
| $10+ Donors | 12.00/M |
| $5+ Donors | 7.00/M |
| 12 Month Hotline | 10.00/M |
| 6 Month Hotline | 15.00/M |
| Gender | 8.00/M |
| Non Reciprocal Fee | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 653103 |
| MIN NUMBER |
CURRENCY
US Dollar
CONTACT
| 2nd Backup Orders/Clearances | Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Vijay Thorat | vijay.thorat@data-axle.com |
*=primary contact
