SEGMENTS
| TOTAL UNIVERSE / BASE RATE | $110.00/M | |
| 21,930 | 12 Month Buyers | + $5.00/M |
| 13,800 | 6 Month Buyers | + $7.50/M |
| 7,276 | 3 Month Buyers | + $15.00/M |
| 2,385 | 1 Month Buyers | + $20.00/M |
| Non-Affinity Catalogs | $75.00/M | |
| Magazine Rate | $75.00/M | |
| Fundraiser Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 58% |
| Men | 25% |
| Average Income | $55,000 |
| Average Unit of Sale | $38 |
DESCRIPTION
JERRY BAKER offers a multitude of books that influences and inspires consumers seeking home-spun solutions for their gardens, their home, and their health that promise to save time, money and effort for superior results.
Average age: 64
Book Titles:
ALL AMERICAN LAWNS
BACKYARD PROBLEM SOLVER
BIG BOOK OF GREAT GARDEN TIPS AND TONICS
BUG OFF
CRITTER CONTROL & PEST PREVENTION
DEAR GOD, PLEASE HELP IT GROW
FAST FIXES MIRACLE MIXES
FLOWER GARDEN PROBLEM SOLVER
FLOWER POWER
GIANT BOOK OF GARDEN SOLUTIONS
GREAT GREEN BOOK OF GARDEN SECRETS
GREEN GRASS MAGIC
OLD TIME GARDENING WISDOM
PERFECT PERENNIALS
SECRETS FROM THE JERRY BAKER TEST GARDENS
SUPERMARKET SUPER GARDENS
TERRIFIC GARDEN TONICS
TERRIFIC TOMATOES
YEAR ROUND BLOOMERS
CLEANING MAGIC!
CAN THE CLUTTER!
EUREKA
GRANDMA PUTT'S VINEGAR, GARLIC, AND BAKING SODA
HOME, HEATH, AND GARDEN PROBLEM SOLVER
HOMESPUN MAGIC
INSIDER SECRETS
IT PAYS TO BE CHEAP
SUPERMARKET SUPER PRODUCTS
AMAZING ANTIDOTES
ANTI-PAIN PLAN
CUT YOUR HEALTH CARE BILLS IN HALF!
GIANT BOOK OF KITCHEN COUNTER CURES
GRANDMA PUTT'S HOME HEALTH REMEDIES
HERBAL PHARMACY
HOMEMADE HEALTH
NATURES BEST MIRACLE MEDICINE
ODDBALL OINTMENTS
SUPERMARKET SUPER REMEDIES
THE NEW HEALING FOODS
BACKYARD BIRD FEEDING BONANZA
BACKYARD BIRDSCAPING BONANZA
Jerry Baker book buyers are more likely to purchase from categories such as value-priced apparel, discount domestic merchandise, senior living, moderately priced beauty and spa, vitamins and supplements, low ticket jewelry and music. These active mail order buyers enjoy leisure time activities such as traveling, cooking, reading, fundraising, crafts and gardening.
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after mail date.
SOURCE
- 96% Direct Mail/2% PIP/ 2% Space Ads
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/03/2025
UPDATE CYCLE
SEMIANNUALLY
NEXT UPDATE
07/15/2025
INCOME
$55,000
SELECTIONS
| $25+ Buyers | 10.00/M |
| $50+ Buyers | 15.00/M |
| 1 Month Hotline | 20.00/M |
| 12 Month Hotline | 5.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 7.50/M |
| Gender/Sex | 9.00/M |
| Multi-Buyers | 12.00/M |
| New to File | 11.00/M |
| Paid | 11.00/M |
| SCF | 9.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 1 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 36863 |
| NEXTMARK NUMBER | 63639 |
| MIN NUMBER | 52524 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| 1st Backup Orders/Clearances | Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Counts | * Padmaja Rajole | padmaja.rajole@data-axle.com | |
| Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
