SEGMENTS
| 9,546 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 3,696 | 12 Month Buyers | + $5.00/M |
| 2,047 | 6 Month Buyers | + $7.50/M |
| 2,232 | 3 Month Buyers | + $15.00/M |
| 1,571 | 1 Month Buyers | + $20.00/M |
| Non-Affinity Catalogs | $75.00/M | |
| Magazine Rate | $75.00/M | |
| Fundraiser Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 58% |
| Men | 25% |
| Average Income | $55,000 |
| Average Unit of Sale | $38 |
DESCRIPTION
JERRY BAKER offers a multitude of books that influences and inspires consumers seeking home-spun solutions for their gardens, their home, and their health that promise to save time, money and effort for superior results.
Average age: 64
Jerry Baker book buyers are more likely to purchase from categories such as value-priced apparel, discount domestic merchandise, senior living, moderately priced beauty and spa, vitamins and supplements, low ticket jewelry and music. These active mail order buyers enjoy leisure time activities such as traveling, cooking, reading, fundraising, crafts and gardening.
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after mail date.
SOURCE
- 96% Direct Mail/2% PIP/ 2% Space Ads
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
04/30/2026
CARD UPDATED
05/13/2026
UPDATE CYCLE
SEMIANNUALLY
NEXT UPDATE
06/15/2026
INCOME
$55,000
SELECTIONS
| $25+ Buyers | 10.00/M |
| $50+ Buyers | 15.00/M |
| 1 Month Hotline | 20.00/M |
| 12 Month Hotline | 5.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 7.50/M |
| Gender/Sex | 9.00/M |
| Multi-Buyers | 12.00/M |
| New to File | 11.00/M |
| Paid | 11.00/M |
| SCF | 9.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 1 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 36863 |
| NEXTMARK NUMBER | 63639 |
| MIN NUMBER | 52524 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| Orders/Clearances | * Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
| 2nd Backup Orders/Clearances | Padmaja Rajole | padmaja.rajole@data-axle.com |
*=primary contact
