SEGMENTS
| TOTAL UNIVERSE / BASE RATE | $110.00/M | |
| 33,879 | 12 Month Buyers | + $5.00/M |
| 24,210 | 6 Month Buyers | + $7.50/M |
| 15,157 | 3 Month Buyers | + $15.00/M |
| 7,047 | 1 Month Buyers | + $20.00/M |
| Health Product | + $12.00/M | |
| Fundraisers Rate | $70.00/M |
DEMOGRAPHICS/PROFILE
| Women | 71% |
| Men | 16% |
| Average Income | $35,000 |
| Average Unit of Sale | $40 |
DESCRIPTION
Baker's Best buyers have shown an active interest in practical products for their health. These merchandise buyers have purchased health products such as anti-aging, skin care and pain relief creams, as well as supplements for joint, colon, and memory support and weight management.
Baker's Best merchandise buyers are more likely to purchase from categories such as gift, value-priced apparel, home decor, discount domestic merchandise, senior living, moderately priced beauty and spa, vitamins and supplements, low ticket jewelry and music. These active mail order buyers enjoy leisure time activities such as traveling, cooking, reading, fundraising, crafts and gardening.
Average Age of buyer is 60+.
Cancellation Information:
All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after mail date.
SOURCE
- 96% Direct Mail /2% PIP/ 2% Space Ads
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/03/2025
UPDATE CYCLE
SEMIANNUALLY
NEXT UPDATE
07/15/2025
INCOME
$35,000
SELECTIONS
| $50+ Buyers | 15.00/M |
| $75+ Buyers | 20.00/M |
| 1 Month Hotline | 20.00/M |
| 12 Month Hotline | 5.00/M |
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 7.50/M |
| Gender/Sex | 9.00/M |
| Product | 12.00/M |
| State | 9.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 1 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | 36853 |
| NEXTMARK NUMBER | 63637 |
| MIN NUMBER | 52523 |
CURRENCY
US Dollar
CONTACT
| Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Counts | * Padmaja Rajole | padmaja.rajole@data-axle.com | |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com | |
| 1st Backup Orders/Clearances | Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
