SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Reach top-level managers, leaders and professionals who come to AMA each year to enhance core skills and to stay on top of evolving trends.

Since 1923, the AMA has provided management and business training to governmental agencies, small to medium sized companies and 486 of the Fortune 500 companies in the U.S. and abroad to improve individual and organizational perfomance. Seminars range from $1,295-$4,895.

These Human Resource executives and professionals have attended and/or sent members of their corporation to an AMA seminar, purchased self-study programs including audio/video or AMACOM business book titles devoted to HR through direct mail. AMACOM titles in the HR area include two SHRM (Society for HR Management) award winning books.  

The AMA HR executives are responsible for interviewing and selecting the right employees, affirmative action, legal compliance, defining office policies and benefits. They are constantly seeking "up-to-the-minute"information regarding HR and related offers such as corporate gifts and incentives. These top level managers, leaders and professionals are the movers and shakers of the business community.

AMA offers over 170 training seminars in 19 subject areas i.e. business writing, communication skills, contract management, customer service, finance and accounting, human resource management, information technology management, interpersonal skills, leadership, management and supervisory skills, marketing, office and administrative support, presentation skills, project management, purchasing supply and management, sales, strategic alliance management, strategic planning and thinking and innovation.

99% at 4/5 line business address with individual name and title.

Visit AMA online at www.amanet.org

Visit AMACOM online at www.amacombooks.org

SOURCE

• Direct Mail, Online

NET NAME PRICING