SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Natural History's readers are highly educated, affluent and actively involved in both global and domestic affairs. They are mature, with iscretionary incomes, and prefer to spend on travel, the arts and fundraisers.  They are active mail order and internet buyers.  Natural History is the voice of the American Museum of Natural History.  Filled with award winning photography, the magazine conveys a sense of knowledge and adventure, scholarship and science.

The perfect audience for Travel, Fundraiser, Publication, Financial, Food Gift, Catalog and Membership offers.


ADDITIONAL NOTES
Profile:
-- Median Age 57
-- Average HHI $101,000
-- Average Net Worth $650,500
-- Average Investment Portfolio $390,000
-- 91% College Educated
-- 78% Own Personal Computer
-- 85% Domestic Travel In Last 12 Months
-- 62% Foreign Travel In Last 3 Years
-- 78% Direct Mail Purchase In Last 12 Months
-- 78% Professional/Managerial
-- 53% Enjoy Outdoor Gardening
-- 91% @ Home Address
--  9% @ Business address

Reciprocal terms required.
Prepayment required for first time renters.

UNIT OF SALE
$22/10 issues

CANCELLATION INFO
All cancelled orders are subject to a $150 cancellation fee plus $15/M running charges plus selections, if applicable, plus material and shipping. Orders cancelled 15 days prior to mail date/merge, payment due in full.  Cancellations must be received in writing 15 days prior to the mail date/merge.

SOURCE

• 93% DIRECT MAIL , (DTP/AGENT)

GENERAL COMMENTS

Minimum reuse fee is $150.00/F

NET NAME PRICING