SEGMENTS
| 373,147 | TOTAL UNIVERSE / BASE RATE | $90.00/M |
| 13,484 | 1 Month Members/Donors | + $20.00/M |
| 58,824 | 3 Month Members/Donors | + $15.00/M |
| 95,603 | 6 Month Members/Donors | + $12.00/M |
| 144,536 | 12 Month Members/Donors | + $10.00/M |
| 228,776 | 24 Month Members/Donors | |
| Political Mailers | $110.00/M |
DEMOGRAPHICS/PROFILE
| Women | 60% |
| Men | 40% |
| Average Income | $45,100 |
| Average Unit of Sale | $16 |
DESCRIPTION
Active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55plus 50% married, 87% retired, 73% homeowners, 28% internet connected. Petition signers have not donated any money.
Average Age 70
Average Household Income $45,100
ADDITIONAL NOTES
Dollar Amount:
$10+ 98% of file
$15+ 36%
$20+ 18%
$25+ 9%
Multi Donors:
2X+ 84%
3X+ 75%
SERVICE BUREAU REQUIREMENTS:
**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted**
3 days to process orders.
SOURCE
- 100% Direct Mail
GENERAL COMMENTS
Reuse minimum is 1,000
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
04/30/2025
CARD UPDATED
07/16/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/25/2025
INCOME
$45,100
SELECTIONS
| $10+ Donors | 11.00/M |
| $15+ Donors | 15.00/M |
| $20+ Donors | 20.00/M |
| $25+ Donors | 25.00/M |
| 1 Month Hotline | 20.00/M |
| 12 Month Hotline | 10.00/M |
| 2X+ Multi Donor | 10.00/M |
| 3 Month Hotline | 15.00/M |
| 3X+ Multi Donor | 10.00/M |
| 6 Month Hotline | 12.00/M |
| Gender/Sex | 8.00/M |
| New to File | 11.00/M |
| Non Reciprocal Fee | 20.00/M |
| State / SCF / Zip | 8.00/M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 63011 |
| MIN NUMBER | 214 |
CURRENCY
US Dollar
CONTACT
| Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
| Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com | |
| Orders/Clearances | * Kalyani Jadhav | kalyani.jadhav@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com |
*=primary contact
