SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Sempris has captured a large and growing share of America's value-driven shoppers, focusing primarily on hotline buyers who have made a DRTV/Catalog purchase in the last 30 days. The Sempris Welcome Kit Package Insert Program enables advertisers to market via an insert placed in the Welcome Kits sent to new members.

HHI: $75,000

Age 55+

48% Female

The Sempris platform is full of extremely responsive buyers actively taking advantage of special offers and promotions across multiple product categories. With their considerable track record of direct-response purchasing, they make ideal prospects for all value-oriented merchandise, services, and travel.

Inserts going into the standard #10 envelope (4.125" x 9.5") for the PIP program should be the following.

Maximum size: 3.62" x 8.5"

Minimum size: 3" x 5"

A finished insert must have a closed edge along the longest side if it is a folded piece.

Lightest stock used for a single flat insert is 50 lbs.

Inserts that do not fit the standard insert configurations above may incur additional insertion charges.

SOURCE

• Package insert sold

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER DATA-AXLE NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING