SEGMENTS
2,809,231 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
2,809,231 | Universe for Modeled Selections | $80.00/M |
Modeled Names | + $37.00/M |
DEMOGRAPHICS/PROFILE
Women | 54% |
Men | 45% |
Average Income | $ |
Average Unit of Sale | $14.5 |
DESCRIPTION
Disabled American Veterans is the official voice of America's service connected disabled veterans, families and survivors. DAV is totally supported by contributions from the American public.
If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Disabled American Veterans is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.
The donor list of DAV brings you proven responders to direct mail of all types.
83% were generated from commercial direct mail response lists, and 17% from other direct mail donor lists. 98.4% of DAV's donors respond to the appeals by check, proving that they read direct mail and take action.
Average Age 67
Average Income $50K
A complete sample must be supplied on all orders.
Net Name Policy:
No waiving minimums for nonprofit mailers.
All rentals are on a gross-name basis only.
No net name arrangement is available to nonprofit mailers.
Cancellation Info
All canceled orders are subject to a $150 cancellation fee, $15/M run charges, selections (if applicable) material and shipping. Orders canceled after the merge/mail date are subject to full rental charges.
SOURCE
- Donors
- Direct mail sold
NET NAME PRICING
Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/14/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$
SELECTIONS
Modeled Names fee applies on 17,200 minimum names | 37.00/M |
Non reciprocal fee | 20.00/M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 17,200 |
DOLLARS: | $600 |
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 603701 |
MIN NUMBER | 603701 |
CURRENCY
US Dollar
CONTACT
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
1st Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com | |
Orders/Clearances | * Tara Lambert | tara.lambert@data-axle.com | (402) 836-6271 |
2nd Backup Orders/Clearances | Mary Louie | mary.louie@data-axle.com | (914) 925-2457 |
Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
*=primary contact
