SEGMENTS
| 91,270 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 12,080 | 3 Month Dinosaurs Subscribers/Gift Givers | + $15.00/M |
| 23,251 | 6 Month Dinosaurs Subscribers/Gift Givers | + $10.00/M |
| 49,636 | 12 Month Dinosaurs Subscribers/Gift Givers | $105.00/M |
| Fundraising / Membership | $75.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 49% |
| Men | 35% |
| Average Income | $65,000 |
| Average Unit of Sale | $23.95 |
DESCRIPTION
Ranger Rick Dinosaurs make dinosaurs come alive! Each edition in the Dinosaur series follows the award-winning Ranger Rick approach: combining spectacular scientifically-correct illustrations and vibrant photos. Simple, interactive text encourages discussion and learning. It is published 6 times a year and reaches children age 4-7.
The states of Utah and Michigan are suppressed from every order.
Demographics
Average Age 35
Average Income $65k+
85% Homeowners
56% College Graduates
Ranger Rick Dinosaurs GIFT GIVER names are provided both TITLE SLUGGED and FIRST NAME/LAST NAME
Ranger Rick Dinosaurs SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.
SOURCE
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$65,000
SELECTIONS
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| DTP | 10.00/M |
| New To FIle | 10.00/M |
| Non Reciprocal Fee | 15.00/M |
| Recency counts | |
| Renewals | 10.00/M |
| State, SCF, Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $300 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 602077 |
| MIN NUMBER | 489665 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
