SEGMENTS
| 437,163 | TOTAL UNIVERSE / BASE RATE | $90.00/M |
| 437,163 | 2025 Annual Packages | $90.00/M |
DEMOGRAPHICS/PROFILE
| Women | 98% |
| Average Income | $47,000 |
| Average Unit of Sale | $78 |
DESCRIPTION
Paula Young & Especially Yours accepts oversized pieces to be hand dropped into their packages outside of their collated envelope.
The Paula Young and Especially Yours combined Package Insert Program offers insert mailers the opportunity to reach consumers who have made a purchase from one of the two world's largest mail order wig catalogs in the world. These mature customers are fashionable, image conscious women who have purchased quality wigs, hairpieces and fashion add-on's and accessories.
Demographic Profile:
Average Age 66
Average Household Income $47,000
Married 70%
Retired 47%
Homeowners 81%
Maximum Size Inquire
Minimum Size Inquire
Oversized Yes
Maximum Weight Inquire
Overweight Yes
All new mailers will be required to send an actual samples over to collation house for approval.
SOURCE
- 65% Direct Mail 35% Internet
NET NAME PRICING
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/21/2025
CARD UPDATED
01/21/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
01/15/2026
INCOME
$47,000
SELECTIONS
| Cancellation Run Charges | 15.00/M |
| Overweight |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
| Processing Fee | 50.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 50,000 |
| DOLLARS: | $ |
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 596719 |
| MIN NUMBER | 596719 |
CURRENCY
US Dollar
DIMENSIONS
- Maximum Size: 3" x 7"
- Minimum Size: 2" x 2 1/2"
- Oversized: Yes
- Maximum Weight: 1/10 ounce
- Overweight: Yes
