SEGMENTS
| 28,824 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 28,824 | 24 Month Buyers | $110.00/M |
| 5,067 | 3 Month Buyers | $120.00/M |
| 9,254 | 6 Month Buyers | $115.00/M |
| 14,540 | 12 Month Buyers | $110.00/M |
| Fundraiser/Publisher Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 23% |
| Men | 61% |
| Average Income | $60,000 |
| Average Unit of Sale | $87 |
DESCRIPTION
The Nite Lite catalog features a wide variety of merchandise for hunters and avid outdoor enthusiasts. Products include apparel, batteries and chargers, books and videos, dog training equipment, footwear, traps, hats, headlamps/headlights, knives, and much more. These consumers are likely to purchase from a wide range of categories, including collectibles, coins, food/gifts, fundraising, insurance, wine and more.
https://www.huntsmart.com/
Demographic Profile:
Average Age 55-65
Average Income $60,000
SOURCE
- 46% Catalog / 54% Internet
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
02/29/2024
CARD UPDATED
05/09/2025
UPDATE CYCLE
UNKNOWN
NEXT UPDATE
INCOME
$60,000
SELECTIONS
| $100+ Buyers | 41.00/M |
| $25+ Buyers | 13.00/M |
| $50+ Buyers | 23.00/M |
| $75+ Buyers | 31.00/M |
| Cancellation Run Charges | 10.00/M |
| Gender/Sex | 8.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 594956 |
| MIN NUMBER | 594956 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Akshay Pawar | akshay.pawar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Nancy Arbuco | nancy.arbuco@data-axle.com | (914) 925-2478 |
*=primary contact
