SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Habitat for Humanity file is available for statistical modeling.

Two types of modeling are offered: Good Customer Match and Mailed Regression.

Good Customer Match identifies subscribers & gift givers on this combined masterfile who have similar characteristics to your customers. The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on this file. Advanced segmentation techniques are used to achieve improved response rates.

Mailed Regression requires mailing a quantity of theHabitat for Humanity Int'l names significant enough to provide a minimum of 1,000 responses. The responders are then analyzed against the file's data to build the mailed regression model.

An order for the model build must be placed with Data Axle before the model can begin. The initial cost to build a model is $2,500.

25,000 free names will be provided to offset the initial cost of the model.

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or advocating for affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves.

Habitat for Humanity has built or repaired homes helping more than 35 million people worldwide in need of safe and affordable housing.

With a portion of its donor base drawn from the publishing and mail-order markets, Habitat for Humanity delivers donors with proven responsiveness to direct mail offers. They make ideal prospects for contemporary consumer products and services including:

Epicurean Catalog Merchandise

Book Club Members

News, Home, and Literary Magazines

Gardening Supplies

Gifts and Collectibles

Health & Fitness Products

Housewares and Domestics

SOURCE

• Direct response

NET NAME PRICING