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Maryland Square Apogee Enhanced

SEGMENTS

157,962 TOTAL UNIVERSE / BASE RATE $65.00/M
49,554 3 Month Donors* $65.00/M
86,429 6 Month Donors* $65.00/M
132,159 12 Month Donors* $65.00/M
157,962 24 Month Donors* $65.00/M
*$15/M Apogee Enhancement fee applies and covers all Apogee selects
See below for specific donor categories

DEMOGRAPHICS/PROFILE

Women 89%
Men 4%
Average Income $50,000
Average Unit of Sale $93

DESCRIPTION

Exclusively for Apogee members...

The Maryland Square file is now optimized for fundraising appeals. Pinpoint the Maryland Square donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

 

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

For decades, hundreds of thousands of women have been delighted and excited when they discover Maryland Square: a shoe company that carries their often-hard-to-find size in footwear that's not only comfortable, but sophisticated and stylish as well. Ordinary shoe stores simply can't match the extraordinary range of women's sizes (4 to 14) and widths (AAAA to EEEE) that Maryland Square offers its shoppers - all from well-known and much-loved names brands. Maryland Square is a division of Mason Companies, Inc.

 

Demographics/Profile:

Women 89%

Men 4%

Average Income $50,000

Average Age 55

Credit Card Buyers 88%

 

Donation to Specific Cause Selects Include:

Animal Welfare, Catholic Devotional, Children's Health, Catholic Social Services, Ethnic, Health/Disease Specific, Liberal Causes, Nature/Wildlife/Environmental, Christian (Non-Catholic), Religion, Domestic Relief, International Relief, Social Services, Veterans Assistance

 

Telemarketing is not allowed.

Reuse is allowed (1,000 minimum order).
Sample mail piece is required for approval.

 

Terms:

Payment due 30 days after mail date. Prepayment required for first time mailers.

Computer verification required with all reuse orders.

Cancellations are subject to a cancellation fee plus running charges and selections at full rate. Orders cancelled 15 days prior to mail date/merge, payment due in full. Cancellations must be received in writing 15 days prior to the mail date/merge.

SOURCE

  • Direct mail sold

GENERAL COMMENTS

MULTIBUYERS TO SAME OFFER ONLY

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/08/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/09/2025

INCOME

$50,000

SELECTIONS

Apogee Enhancement 15.00/M
Cancellation Fee 150.00/F
Cancellation Running Charges 10.00/M
Demographics 15.00/M
philanthropic RFM variables
Running Charge 10.00/M

KEY CODING

Key Coding is available
Charges: 5 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 586034
MIN NUMBER 586034

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Debbie Zetwick Debbie.Zetwick@data-axle.com  (402) 836-4393
1st Backup Orders/Clearances Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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