SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or advocating for affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves.

Habitat for Humanity has built or repaired homes helping more than 35 million people worldwide in need of safe and affordable housing.

This database reaches the responsive donors of Habitat for Humanity by demographic and lifestyle interests. With a portion of its donor base drawn from the publishing and mail-order markets, Habitat for Humanity delivers donors with proven responsiveness to direct mail offers.

Habitat for Humanity Enhanced is recommended for:

Apparel

Golf Enthusiasts

General Merchandise

Publishing

Gardening

Travel

Fitness/ Exercise

Home Improvement

Additional selects available, please inquire.

SOURCE

• Direct response

NET NAME PRICING

PROFILE

Age   (16.00/M) Age 18-24 Age 25-29 Age 30-34 Age 35-39 Age 40-44 Age 45-49 Age 50-54 Age 55-59 Age 60-64 Age 65-69 Age 70-74 Age 75+ Household Income   (16.00/M) Under $50K $50k-$75K $75K-$100K $100K-$150K $150K-$199K $200K+ Parents of Children by Age/Gender   (16.00/M) POC 0-3 POC 4-9 POC 10-15 POC 16-17 Ethnicity   (16.00/M) African American Asian (Central/Southwest,Far East,South selectable) European (Eastern,Western selectable) Greek Hispanic (Spanish-speaking selectable) Irish Mediterranean Native American Inquire for others or specific country ethnicity Religion   (16.00/M) Buddhist Catholic Greek Orthodox Hindu Jewish Muslim Protestant Inquire for others Charitable Donors   (16.00/M) General Donors Environmental Donors Health Donors Political Donors (Democratic,Republican,Liberal Conservative selectable) Religious Donors Wildlife Donors Lifestyle Interests   (16.00/M) Apparel Buyers (Kids,Men’s,Women’s selectable) Arts/Culture Automotive Aviation (real,not model planes) Bargain Seekers Beauty/Cosmetics Birds Collectibles (Stamps/Coins selectable) Cooking Cooking-Gourmet Crafts (Crocheting,Knitting Needlepoint,Quilting,Sewing selectable) Do It Yourselfer Ethnic Product Buyers (African American,Asian selectable) Equestrian Health Health-Diet/Weight Loss Health-Fitness/Exercise Gardening Grandparents Health Fitness Exercise History Home Decorating/Furnishings Homeowner Home Value Investing Length of Residence Outdoors Outdoors-Boating/Sailing Outdoors-Camping/Hiking Outdoors-Fishing Outdoors-Hunting Pets Pets-Cats Pets-Dogs Photography Publishing- Science Fiction Rural Farming Science Sports Sports-Auto Racing Sports-Baseball Sports-Basketball Sports-Football Sports-Golf Sports-Hockey Sports-Skiing Sports-Soccer Sports-Tennis Sweepstakes Travel Travel-Cruises Travel-Foreign Travel-RV Travel-US