SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

This combined, unduplicated file consisting of subscribers & gift givers to Ranger Rick, Ranger Rick Jr., Ranger Rick Cub, Ranger Rick Zoobooks & Ranger Rick Dinosaurs is available for statistical modeling.

Two types of modeling are offered: Good Customer Match and Mailed Regression.

Good Customer Match identifies subscribers & gift givers on this combined masterfile who have similar characteristics to your customers. The model is built by taking a sample from your customer file and analyzing it against the enhanced characteristics on this file. Advanced segmentation techniques are used to achieve improved response rates.

Mailed Regression requires mailing a quantity of the Ranger Rick/Zoobooks MF names significant enough to provide a minimum of 1,000 responses. The responders are then analyzed against the file's data to build the mailed regression model.

There is an order commitment of 25,000 names.

The states of Utah and Michigan are suppressed from every order.

SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.

GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME.

SOURCE

• Other

GENERAL COMMENTS

Ranger Rick masterfile SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”. GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME. ****NWF -DEMOGRAPHIC DATA APPEND BY A 3RD PARTY IS APPROVED FOR EXPLICIT USE BY THIS MAILER ONLY AND MAY NOT BE RETAINED, REPACKAGED OR RESOLD BY THE 3RD PARTY PROVIDER OF THE DATA ****NWF WILL NOT ALLOW THEIR FILE TO BE E-MAIL APPENDED FOR ANY PURPOSE. ANY INFRACTION WILL RESULT IN RENTAL CHARGES AT FULL DATA CARD RATE AND A $50/M PENALTY ON THE GROSS NAMES SHIPPED WHETHER THE ORDER WAS APPROVED ON RENTAL OR EXCHANGE TERMS.

NET NAME PRICING