SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

This is a combined unduplicated file consisting of subscribers & gift givers to Ranger Rick, Ranger Rick Jr., Ranger Rick Cub, Ranger Rick Zoobooks & Ranger Rick Dinosaurs. Through these children's publications, kids learn all about animals, their habitats, and how to help endangered species and their environment.

If Wiland modeling is your goal, this approach allows members to apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value to the NWF Ranger Rick & Zoobooks file. Modeling is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

*** Minimum order is 18M or $600/L model fee (plus base) if qty falls below minimum.

The states of Utah and Michigan are suppressed from every order.

Names are provided TITLE SLUGGED only, “To the ____ Family”. GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME.

SOURCE

• Other

GENERAL COMMENTS

Ranger Rick masterfile SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”. GIFT GIVER names are provided TITLE SLUGGED AND FIRST NAME/LAST NAME. ****NWF -DEMOGRAPHIC DATA APPEND BY A 3RD PARTY IS APPROVED FOR EXPLICIT USE BY THIS MAILER ONLY AND MAY NOT BE RETAINED, REPACKAGED OR RESOLD BY THE 3RD PARTY PROVIDER OF THE DATA ****NWF WILL NOT ALLOW THEIR FILE TO BE E-MAIL APPENDED FOR ANY PURPOSE. ANY INFRACTION WILL RESULT IN RENTAL CHARGES AT FULL DATA CARD RATE AND A $50/M PENALTY ON THE GROSS NAMES SHIPPED WHETHER THE ORDER WAS APPROVED ON RENTAL OR EXCHANGE TERMS.

NET NAME PRICING