SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Tech Briefs Magazine business mailing list reaches engineering decision-makers within the electronics, industrial machinery, computers, communication, bio-medical, transportation, energy, military, and defense marketplaces who subscribe to Tech Briefs magazine. These professionals want updated news and information on technological breakthroughs generated through NASA research that can be utilized in consumer, commercial, industrial, and military applications. Professionals in this list buy products ranging from software to electronic components.

The readership in this list is comprised of design and development engineers, engineering management, corporate CEOs, and scientists world-wide engaged in recommending, specifying or authorizing the purchase of materials and components. They rely on Tech Briefs magazine to supply cutting-edge news and product briefs to make informed business decisions to create new products that not only bolster the economy but improve daily life that include improved healthcare technology and new consumer product innovations. They seek news, analysis, and product information from industry experts regarding embedded computing, consumer electronics design, commercial space technology, automotive design, alternative energy, data acquisition, and bio-technology.

With a $16 billion R&D budget, NASA is a world leader in new technology development. The professionals in this list capitalize on this state-of-the-art technology to make informed purchasing decision on computers, software, electronic components, adhesives, fasteners, connectors, cameras surveillance equipment, materials and coatings, robotics, semiconductors, mechanical components, positioning equipment, motors, power transmissions, plastics, power supplies, sensors, and diagnostic equipment.

Professionals in the Tech Briefs Magazine mailing list are receptive to marketing offers from retailers, wholesalers, direct mail and email marketers, manufacturers, software developers, research and development firms, government agencies, defense publication providers, financial institutions, and continuing education providers.

SOURCE

• Controlled circulation

NET NAME PRICING

PROFILE

Business/Industry   (20.00/M) AEROSPACE 14,247 AUTOMOTIVE 17,234 BIO/MEDICAL 12,154 COMMUNICATIONS 6,702 CONSUMER PRODUCT MANUF ACTURING 6,166 DEFENSE 3,367 ELECTRONICS/COMPUTERS 18,204 ENERGY/POWER 7,991 GOVERNMENT 4,003 INDUSTRIAL MACHINERY and EQUIPMENT 10,096 MATERIALS/CHEMICALS 3,979 OTHER 10,295 RESEARCH LAB 4,300 TRANSPORTATION 4,418 UNIVERSITY 3,544 Primary Job Function   (20.00/M) BASIC R AND D 12,443 DESIGN AND DEVELOPMENT ENGINEERING 45,604 ENGINEERING MANAGEMENT 18,280 GENERAL AND CORPORATE MANAGEMENT 22,796 MANUFACTURING AND PRODUCTION 11,465 TESTING AND QUALITY CONTROL 11,462 Secondary Job Function   (20.00/M) BASIC R AND D 41,771 DESIGN AND DEVELOPMENT ENGINEERING 62,598 ENGINEERING MANAGEMENT 39,793 GENERAL AND CORPORATE MANAGEMENT 35,193 MANUFACTURING AND PRODUCTION 33,643 TESTING AND QUALITY CONTROL 37,501 Products Specified   (25.00/M) ADHESIVES and COATINGS 33,294 BOARD-LEVEL ELECTRONICS/EMBEDDED SYSTEMS 31,848 CAMERAS/IMAGING/VIDEO 30,668 COMPUTERS and PERIPHERALS 41,707 CONNECTORS/INTERCONNECTIONS/SWITCH 40,273 CONTRACT SERVICES 32,905 DATA ACQUISITION 39,031 DESIGN/ANALYSIS/SIMULATION SOFTWARE 34,152 ELECTRONIC COMPONENTS 49,755 FASTENING,JOINING and ASSEMBLY 34,980 FIBER OPTICS 22,151 FLUID HANDLING/PUMPS and VALVES 29,119 ICS and SEMICONDUCTORS 29,899 LASERS and LASER SYSTEMS 23,533 LEDS/LIGHTING 33,068 MECHANICAL COMPONENTS 46,551 METALS 37,324 MOTION CONTROL/POSITIONING EQUIPT 32,574 MOTORS and DRIVES 35,205 NONE OF THE ABOVE 3,183 OPTICAL DESIGN SOFTWARE 15,000 OPTICS/OPTICAL COMPONENTS 25,826 PACKAGING/ENCLOSURES 31,624 PLASTICS/COMPOSITES 31,298 POWER SUPPLIES and BATTERIES 41,977 RAPID PROTOTYPING and TOOLING 29,370 RF and MICROWAVE ELECTRONICS 23,498 SENSORS/TRANSDUCERS/DETECTORS 45,552 SOFTWARE 38,803 TEST and MEASUREMENT INSTRUMENTS 53,510 Market Products Designed/Developed For   (15.00/M) AEROSPACE 35,443 AUTOMOTIVE 35,870 COMMUNICATIONS/WIRELESS 27,972 DEFENSE 27,621 ENERGY 33,042 MEDICAL 26,860 Number of Engineers   (15.00/M) 1-19 31,906 20-49 10,223 50-100 10,772 101-250 9,048 251-499 6,311 500-999 5,807 OVER 1000 27,356 Engineering Responsibility   (15.00/M) MANAGE ENGINEERING DEPARTMENT 30,583 MANAGE A PROJECT TEAM 21,443 MANAGE A PROJECT 17,930 MEMBER OF A PROJECT TEAM 25,169 OTHER ENGINEERING 6,862