SEGMENTS
| 36,027 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 6,899 | 3 Month Subscribers | + $13.00/M |
| 11,453 | 6 Month Subscribers | + $9.00/M |
| 36,027 | Active Subscribers | $105.00/M |
| Fundraising/Catalog Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 9% |
| Average Income | $51,639 |
| Average Unit of Sale | $14.99 |
DESCRIPTION
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
This heartwarming, daily devotional magazine reveals all the miraculous ways God uses animals to nurture our faith and draw us closer to Him. Every heartwarming—and sometimes humorous—devotion will inspire, comfort, and encourage the reader as only animals can. The stories in this remarkable magazine are the same as those in the All God’s Creatures book, in a handy, take-it-with-you size. In every issue, you’ll meet animals who demonstrate the patience, forgiveness, and wisdom we all need.
Demographics:
Average Age: 66
Average Household Income: $51,639
SOURCE
- Publications
- Direct mail sold
- Agent sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
10/31/2025
CARD UPDATED
11/17/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
12/15/2025
INCOME
$51,639
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Gender/Sex | 8.00/M |
| Income | 10.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 575155 |
| MIN NUMBER | 575155 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
