The Old Farmer's Almanac Product Buyers
SEGMENTS
| 10,429 | TOTAL UNIVERSE / BASE RATE | $110.00/M |
| 10,429 | Product Buyers | $110.00/M |
| Fundraiser Rate | $75.00/M | |
| Non-Profit Rate | $80.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 61% |
| Men | 39% |
| Average Income | $ |
| Average Unit of Sale | $24 |
DESCRIPTION
America's oldest continuously published periodical, The Old Farmer's Almanac celebrates everything under the Sun - including the Moon! A calendar of the heavens and a time capsule of the year, the Almanac is chock-full of all-new fun facts and fascinating ideas. Always timely, topical, and distinctively "useful, with a pleasant degree of humor," the Almanac has been beloved for centuries by people from all walks of life.
The Old Farmer's Almanac Product Buyers file provides access to affluent, dedicated, repeat paid product buyers of calendars, cookbooks and garden guides.
Average Age 65+
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/30/2026
CARD UPDATED
03/25/2026
UPDATE CYCLE
QUARTERLY
NEXT UPDATE
03/10/2026
INCOME
$
SELECTIONS
| Cancellation Run Charges | 15.00/M |
| Gender/Sex | 8.00/M |
| Non Reciprocal | 20.00/M |
| SCF | 8.00/M |
| State | 8.00/M |
| Zip | 8.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 3 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 550655 |
| MIN NUMBER | 550655 |
CURRENCY
US Dollar
CONTACT
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
| 1st Backup Orders/Clearances | Padmaja Rajole | padmaja.rajole@data-axle.com | |
| 2nd Backup Orders/Clearances | Mayuri Kudawale | mayuri.kudawale@data-axle.com |
*=primary contact