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Home Healthcare Masterfile from Lippincott

SEGMENTS

24,753 TOTAL UNIVERSE / BASE RATE $140.00/M
24,753 Total Universe $140.00/M
Fundraiser Rate $80.00/M

DEMOGRAPHICS/PROFILE

Women 91%
Men 9%
Average Income $
Average Unit of Sale $24.95

DESCRIPTION

With the Home Healthcare Nurses Database, you can target those providing care in the home environment. These individuals offer professional health and life assistance services including medical or psychological assessment, wound care, medication teaching, pain management, disease education and management, physical therapy, speech therapy, or occupational therapy.

 

The source for LWW Home HealthCare Database are direct mail sold LWW subscribers to: Home HealthCare Now; plus other LWW Nursing Journals (Nursing2020, AJN, and NMIE); and book buyers.

  

Other lists available from Lippincott include:

 

• American Journal of Nursing

• Healthcare Professionals Masterfile from Lippincott

• Lippincott Medical Book Buyer and Journal Subscribers

• Nursing2020

• Nursing Made Incredibly Easy!

• Nursing Book Buyers from Lippincott

• Nursing Masterfile from Lippincott

• Wound Care Database from Lippincott

 

SOURCE

  • Direct mail sold

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Gender/Sex   (10.00/M)
FEMALE 21,921
MALE 2,130

Primary Occupation   (25.00/M)
Advanced Practice Nurse (APN) 4
Allied Healthcare Therapist 4
Clinical Nurse Specialist (CNS) 7
Educator/Faculty 153
Healthcare/Hospital Administrator 13
Healthcare/Hospital Executive 7
Medical Doctor (MD) 36
Nurse Practitioner (NP) 42
Nursing Student 32
Nursing/Patient Care Assistant 3
Practical Nurse (LPN/LVN) 6,487
Registered Nurse (Rn)( 17,491

Buyer   (25.00/M)
Book Buyer 6,085
Journal Subscriber 5,186

LIST TYPE


 Business

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/10/2025

UPDATE CYCLE

SEMIANNUALLY

NEXT UPDATE

01/31/2026

INCOME

$

SELECTIONS

Buyer 25.00/M
Certification 25.00/M
Gender/Sex 10.00/M
Primary Occupation 25.00/M
SCF/State/Zip 10.00/M
Work Setting 25.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 550322
MIN NUMBER 550322

CURRENCY

US Dollar

CONTACT

* Bart Piccirillo bart.piccirillo@data-axle.com  (402) 836-6283

*=primary contact

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