SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Hoffman Media Lifestyle Masterfile has combined and enhanced the titles of their premier magazines. The primarily female consumers appreciate the cooking, lifestyle and elegance of the South and its distinct flair. Including subscribers to Southern Lady, Taste of the South, Victoria, Tea Time, Cottage Journal, Southern Home, Bake From Scratch, and Louisiana Cookin', the masterfile presents females who lead active social lives and love to cook, entertain, decorate, garden, travel and read.

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Hoffman Media is helping you succeed during imposing times.  This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

The winning combination of these titles offers the mailer a unique mix of upscale women who are receptive prospects for a variety of offers. Test them for publications, insurance, home decor, cooking, catalog, fundraising and travel!

ADDITIONAL NOTES 

Average Age: 55

Average Income: $94K

Average Home Value: $270K

Cooking: Taste of The South, Southern Lady, Tea Time, Southern Lady Classics, Louisiana Cookin', Bake From Scratch

Home Entertainment: Victoria, Tea Time, Southern Lady, Southern Lady Classics, Cottage Journal, Southern Home

Telemarketing is not available.

UNIT OF SALE

$21.25 AVERAGE

SOURCE

• DIRECT MAIL

NET NAME PRICING