Contact Us
Data Cards

Conde Nast Seniors Masterfile

SEGMENTS

TOTAL UNIVERSE / BASE RATE $115.00/M
535,271 Active U.S. Subscribers $115.00/M
535,271 Age 65+ Subscribers + $16.00/M
Catalog/Merchandise Rate $80.00/M
Charitable Fundraising $80.00/M
Age Select (All Orders) + $16.00/M

DEMOGRAPHICS/PROFILE

Women 36%
Men 59%
Average Income $99,786
Average Unit of Sale $22

DESCRIPTION

Condé Nast is a global media company whose portfolio includes many of the world's most respected and influential properties that focus on fashion, travel, food, home, technology, and culture. They deliver premium content that is the hallmark of their world-class brands.

 

Condé Nast has combined and deduped their world-respected media titles providing the largest single source of Condé Nast power prospects. Utilizing LiftEngine's powerful multi-source enhancement data, Condé Nast identified subscribers by age. Seniors comprise one of the fastest growing segments of our population and are receptive to a wide variety of offers geared toward improving their quality of life. By combining age with additional RFM or other enhancement criteria, mailers can better target this active, affluent, and mature audience for travel, banking and financial, health and fitness, and self-improvement offers as well as charitable appeals and much more.


Magazine titles include: Architectural Digest, Bon Appetit, Condé Nast Traveler, GQ, The New Yorker, Vanity Fair, Vogue and Wired.

Demographic Profile:
Average Age 40
Average HHI $99,786

SOURCE

  • Direct mail sold

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Adult Age   (16.00/M)
Inquire for additional age breaks and counts:
55+
65+
75+

LIST TYPE

Consumer
 

COUNTS THROUGH

09/30/2025

CARD UPDATED

09/30/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

11/15/2025

INCOME

$99,786

SELECTIONS

1 Month Hotline 17.00/M
3 Month Hotline 14.00/M
3rd Party Blow In 10.00/M
6 Month Hotline 9.00/M
Adult Age 16.00/M
Cancellation Run Charges 15.00/M
Child Present 16.00/M
Childs Age 16.00/M
COA 14.00/M
Contributers/Donors 16.00/M
Gender/Sex 9.00/M
Gift Givers 15.00/M
Grandparent 16.00/M
Home Owner 16.00/M
Income Select 16.00/M
Lifestyle 16.00/M
Multi-Buyers 15.00/M
New To File 15.00/M
Non Reciprocal 10.00/M
Paid 9.00/M
Product Buyer 16.00/M
Religion 16.00/M
Renewals 15.00/M
SCF 9.00/M
Source 15.00/M
State 9.00/M
Title 12.00/M
Zip 9.00/M

KEY CODING

Key Coding is available
Charges: 2 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 7,500
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 540466
MIN NUMBER 540466

CURRENCY

US Dollar

CONTACT

Orders/Clearances * Tina Hess Tina.hess@data-axle.com (402) 836-4442
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Jennifer Pellettiere jennifer.pellettiere@data-axle.com (402) 836-5100
2nd Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
1st Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469

*=primary contact

Return to top