SEGMENTS
| 552,775 | TOTAL UNIVERSE / BASE RATE | $70.00/M |
| 552,775 | Former Subscribers | + $70.00/M |
| 239,849 | Sept'22-Oct'23 Former Subscribers |
DEMOGRAPHICS/PROFILE
| Women | 83% |
| Men | 8% |
| Average Income | $70,735 |
| Average Unit of Sale | $8 |
DESCRIPTION
Allure, published by Condé Nast, is the beauty expert - an insiders' guide to a woman's total image. It is the world's most trusted voice in beauty, with vibrant, beauty-forward imagery, unparalleled expertise, and smart, candid storytelling. Inspiring and encouraging, Allure celebrates inclusivity in beauty; it drives the cultural conversation around representation, helping to expand the way society sees beauty and subscribers see themselves.
Allure subscribers are beauty lovers interested in the trends, people, innovations, procedures, and products that matter most in makeup, skin, hair, and wellness.
Demographic Profile:
Median Age 32.4
Median HHI $70,735
College Educated 51%
Married 64%
Professional/Managerial 45%
Allure subscribers index significantly above average in the following Categories:
Top Lifestyle Categories:
Exercise
Fashion
Travel, Cruise
Top Purchase Categories:
Personal Care
Women's Apparel
Beauty
Jewelry
Health
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
10/31/2023
CARD UPDATED
11/19/2025
UPDATE CYCLE
NOLONGER
NEXT UPDATE
INCOME
$70,735
SELECTIONS
| 1 Month Hotline | 17.00/M |
| 3 Month Hotline | 14.00/M |
| 3rd Party Blow In | 10.00/M |
| 6 Month Hotline | 9.00/M |
| Adult Age | 16.00/M |
| Cancellation Run Charges | 15.00/M |
| Child Presence | 16.00/M |
| Childs Age | 16.00/M |
| COA | 14.00/M |
| Contributers/Donors | 16.00/M |
| Ethnic/Ethnicity | 16.00/M |
| Gender/Sex | 9.00/M |
| Gift Givers | 15.00/M |
| Grandparent | 16.00/M |
| Home Owner | 16.00/M |
| Income Select | 16.00/M |
| Lifestyle | 16.00/M |
| Multi-Buyers | 15.00/M |
| New To File | 15.00/M |
| Non Reciprocal | 10.00/M |
| Paid | 9.00/M |
| Product Byrs | 16.00/M |
| Religion | 16.00/M |
| Renewals | 15.00/M |
| SCF | 9.00/M |
| Source | 15.00/M |
| State | 9.00/M |
| Zip | 9.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 540456 |
| MIN NUMBER | 540456 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| 1st Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 2nd Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
*=primary contact
