

Mercy Home for Boys And Girls Wiland Direct Modeled Masterfile
SEGMENTS
247,424 | TOTAL UNIVERSE / BASE RATE | $80.00/M |
247,424 | Universe for Modeled Selections | $80.00/M |
Modeled Names | + $37.00/M |
DEMOGRAPHICS/PROFILE
Women | 56% |
Men | 27% |
Average Income | $75,000 |
Average Unit of Sale | $38 |
DESCRIPTION
Since 1887 Mercy Home for Boys and Girls has been caring for and protecting at-risk youth. The organization specializes in long-term, out-of-home care in residential programs. Through Mercy Home's programs, each child receives round-the-clock care and support, therapy, private education, tutoring and mentoring. Mercy Home's support and love spark children's dreams and turn them into realities.
Youth ages 11-21 who are placed in one of these homes are given an opportunity that provides hope for their future and the promise of a fresh start, thanks to the kind donations of Mercy Home patrons.
The Mercy Home donors' desire to help others will translate to a great new source of responsive names for your nonprofit campaign. This file will perform well for a variety of other donor appeals as well as consumer offers including health-oriented items, gifts and general merchandise, children's offers, publishing, credit offers, membership appeals, apparel and fashion accessories.
Wiland Direct mailers can apply their models to Mercy Home's masterfile names, allowing them to connect with their ideal customer type for the highest rate of response. This opportunity is open to any non-competitive participants in the Wiland Direct Database.
See the Mercy Home for Boys and Girls Enhanced data card for more selectivity including lifestyle, ethnicity, age and more!
Demographic Profile:
Age: 55+, Average Income: $75,000
Clearances and orders from nonprofit mailers require proof of nonprofit status. Please provide 501c(3) or 501c(4) form with initial order/clearance.
For those mailers who do not offer a reciprocal list rental/exchange opportunity, there is a fee of $25/M.
20% Commission to recognized brokers.
NCOA: 4x Year (Feb., May, August & Nov.)
SOURCE
- 100% Direct Mail
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/07/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/10/2025
INCOME
$75,000
SELECTIONS
Cancellation Running Charges | 10.00/M |
Model Fee | 37.00/M |
KEY CODING
Key Coding is available | |
Charges: | 3 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 17,000 |
DOLLARS: | $600 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | 37219 |
NEXTMARK NUMBER | 540318 |
MIN NUMBER | 540318 |
CURRENCY
US Dollar
CONTACT
1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
2nd Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
Orders/Clearances | * Priyanka Golhar | priyanka.golhar@data-axle.com | |
Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
*=primary contact