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Mercy Home for Boys And Girls Wiland Direct Modeled Masterfile

SEGMENTS

247,424 TOTAL UNIVERSE / BASE RATE $80.00/M
247,424 Universe for Modeled Selections $80.00/M
Modeled Names + $37.00/M

DEMOGRAPHICS/PROFILE

Women 56%
Men 27%
Average Income $75,000
Average Unit of Sale $38

DESCRIPTION

Since 1887 Mercy Home for Boys and Girls has been caring for and protecting at-risk youth. The organization specializes in long-term, out-of-home care in residential programs. Through Mercy Home's programs, each child receives round-the-clock care and support, therapy, private education, tutoring and mentoring. Mercy Home's support and love spark children's dreams and turn them into realities.

 

Youth ages 11-21 who are placed in one of these homes are given an opportunity that provides hope for their future and the promise of a fresh start, thanks to the kind donations of Mercy Home patrons.

 

The Mercy Home donors' desire to help others will translate to a great new source of responsive names for your nonprofit campaign. This file will perform well for a variety of other donor appeals as well as consumer offers including health-oriented items, gifts and general merchandise, children's offers, publishing, credit offers, membership appeals, apparel and fashion accessories.

 

Wiland Direct mailers can apply their models to Mercy Home's masterfile names, allowing them to connect with their ideal customer type for the highest rate of response. This opportunity is open to any non-competitive participants in the Wiland Direct Database.

 

See the Mercy Home for Boys and Girls Enhanced data card for more selectivity including lifestyle, ethnicity, age and more!

 

Demographic Profile:
Age: 55+, Average Income: $75,000

Clearances and orders from nonprofit mailers require proof of nonprofit status. Please provide 501c(3) or 501c(4) form with initial order/clearance.

 

For those mailers who do not offer a reciprocal list rental/exchange opportunity, there is a fee of $25/M.

20% Commission to recognized brokers.

NCOA: 4x Year (Feb., May, August & Nov.)

SOURCE

  • 100% Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/07/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/10/2025

INCOME

$75,000

SELECTIONS

Cancellation Running Charges 10.00/M
Model Fee 37.00/M

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 17,000
DOLLARS: $600

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER 37219
NEXTMARK NUMBER 540318
MIN NUMBER 540318

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Priyanka Golhar priyanka.golhar@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100

*=primary contact