SEGMENTS
| 435,390 | TOTAL UNIVERSE / BASE RATE | $120.00/M |
| 22,440 | 1 Month Buyers | + $37.00/M |
| 61,593 | 3 Month Buyers | + $22.00/M |
| 126,040 | 6 Month Buyers | + $17.00/M |
| 185,202 | 12 Month Buyers | + $12.00/M |
| 268,863 | 24 Month Buyers | $120.00/M |
| Food Mailer Rate | $80.00/M | |
| Fundraiser/Publisher | $65.00/M |
DEMOGRAPHICS/PROFILE
| Women | 100% |
| Average Income | $75,000 |
| Average Unit of Sale | $105 |
DESCRIPTION
Exclusively for Apogee members...
The Appleseed's file is now optimized for fundraising appeals. Pinpoint the Appleseed's donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
For more than 70 years, Appleseed's has been providing their customers only the finest quality and value. Believing that "classic is ageless," Appleseed's focuses on comfortable, casual, updated styles for the baby boomers of today. These customers are active and have discretionary income to spend on themselves, their homes, and their families. Now carrying Tog Shop and Norm Thompson products.
Demographics/Profile:
Homeowners 95%; Married 70%; Average Age 60+
Product and Size Selects:
Womens Apparel, Accessories, Shoes, Swimwear, Intimates, Petite, Misses and Plus
General Comments:
Dollar counts are based on cumulative.
SOURCE
- Buyers
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 9 /M |
| Terms: | 15% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/31/2025
INCOME
$75,000
SELECTIONS
| Apogee Donors 12 Months | 15.00/M |
| Apogee Enhancement | 15.00/M |
| Cancellation Fee | 150.00/M |
| Run Charges | 9.00/M |
| State, SCF, Zip | 7.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 9/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 531957 |
| MIN NUMBER | 531957 |
CURRENCY
US Dollar
CONTACT
| Orders/Clearances | * Aakriti Lal | aakriti.lal@data-axle.com | |
| 1st Backup Orders/Clearances | Viplawa Jagatap | viplawa.jagatap@data-axle.com | |
| 2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
