SEGMENTS
| 116,124 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 2,789 | 1 Month Subscribers | + $17.00/M |
| 5,817 | 3 Month Subscribers | + $13.00/M |
| 11,774 | 6 Month Subscribers | + $9.00/M |
| 23,287 | 12 Month Subscribers | $105.00/M |
| 49,881 | Total Active Subscribers | $105.00/M |
| Fundraising/Catalog Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 9% |
| Average Income | $51,639 |
| Average Unit of Sale | $14.99 |
DESCRIPTION
Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.
60 Days of Prayer is a daily devotional from Guideposts that offers Scriptures, reflections and prayers to fill its readers' hearts with the peace and love of His grace, 60 days at a time. Subscribers to this inspiring new magazine will strengthen their prayer life and become part of a caring community committed to creating lasting and positive change through prayer. 60 Days of Prayer is published bi-monthly in a digest-size format.
Demographics:
Average Age is 66
Average Household Income is $51,639
SOURCE
- Agent sold
- Direct mail sold
- Publications
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
04/30/2025
CARD UPDATED
05/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
06/12/2025
INCOME
$51,639
SELECTIONS
| 1 Month Recency | 17.00/M |
| 3 Month Recency | 13.00/M |
| 6 Month Recency | 9.00/M |
| Gender/Sex | 8.00/M |
| Paid | 10.00/M |
| Renewals | 12.00/M |
| SCF | 10.00/M |
| Source | 10.00/M |
| State | 10.00/M |
| Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 531500 |
| MIN NUMBER | 531500 |
CURRENCY
US Dollar
CONTACT
| Counts | Sanjyot Usgaonker | sanjyot.usgaonker@data-axle.com | |
| 2nd Backup Orders/Clearances | Candy Belletete | candy.belletete@data-axle.com | (402) 836-5116 |
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
