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Defenders of Wildlife Wiland Direct Modeled File

SEGMENTS

307,192 TOTAL UNIVERSE / BASE RATE $70.00/M
307,192 Universe for Modeled Selections $70.00/M
Scoring Fee + $37.00/M
Non-Reciprocal Fee + $20.00/M

DEMOGRAPHICS/PROFILE

Women 68%
Men 32%
Average Income $79,000
Average Unit of Sale $17

DESCRIPTION

Defenders of Wildlife has been working more than 70 years to protect wildlife and their habitat and is supported by members nationwide. Defenders of Wildlife is based in Washington, D.C., but has numerous field offices that deal specifically with the wildlife species that inhabit the states or regions in which staff are located.

 

Rapid development and expansion is a testament to Defenders of Wildlife's commitment to its mission and its efforts to give members, and the wildlife they long to preserve, a voice in the field and in the halls of congress.

 

These members are well educated, affluent and interested in the news of our time. Membership includes a subscription to "Defenders" magazine. These individuals are excellent prospects for educational, travel, health, children's, environmental, animal and cultural efforts.

 

If Wiland modeling is your pointed choice of precision, members can apply their models including Clear Advantage, List Affinity, Best Customer, Best Donor, Comprehensive Response, Comprehensive Correlation, Acquisition Response, Core Revenue Response and Long-Term Value. Another way Defenders of Wildlife is helping you succeed during imposing times. This opportunity is open to any consumer participant in the Wiland Direct Database--a great opportunity for publishers and catalogers. Names selected from a client's model will be net of the client's housefile, allowing for incremental names to be applied in the merge.

 

Average Age 69

Average Income $79,000

 

***Model fee is $37/m or $600 flat if qty is less than 17,000 names***

 

RESTRICTIONS: Sample required.

SOURCE

  • Direct response

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/20/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/22/2025

INCOME

$79,000

SELECTIONS

Model Fee 37.00/M
Non-Reciprocal 20.00/M
SCF/State/Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 5 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 17,000
DOLLARS: $600

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 526765
MIN NUMBER 526765

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Tara Lambert tara.lambert@data-axle.com (402) 836-6271
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
Orders/Clearances * Mary Louie mary.louie@data-axle.com (914) 925-2457
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com

*=primary contact