SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

AAII (the American Association of Individual Investors) is an independent nonprofit corporation formed in 1978 for the purpose of assisting individuals in becoming effective managers of their own assets through programs of education, information and research. AAII has educated over two million investors and continues to help them develop their "investment philosophy" based on individual objectives. This is accomplished by illustrating how to evaluate different investment vehicles and opportunities, showing how to obtain necessary information for effective decision making, and even informing investors how various investments relate to each other within the economic climate.

AAII Membership includes a subscription to the award-winning AAII Journal, access to AAII.com, AAII Model Stock Portfolio, as well as, access to stock ideas, discussion boards, investor guides and much more.

AAII Members are looking for information that will allow them to develop a sound framework to manage their investments and build their wealth. These individual investors have a distinct advantage over the institution in terms of flexibility. They can move quickly, have a wider range of opportunities and can tailor their portfolio more effectively.

Demographic Profile:
Average Age 62
Average Annual Income $145,954
Avg Investment Portfolio Value $1,782,246
College Degree or Higher 88%
Retired 71%
Home 95%

SOURCE

• Direct mail sold
• Multi Sourced

NET NAME PRICING