SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

The Defenders of Wildlife file has been enhanced with subscriber data which provides you with actual subscriber activity on millions of individuals to some of the most respected and popular publications today.

Marketers can now target this group of high response, high spending consumers and subscribers through their collective subscribing, reading and buying histories as well as demographic/psychographic information.

Defenders of Wildlife has been working more than 70 years to protect wildlife and their habitat and is supported by members nationwide.

Defenders of Wildlife is based in Washington, D.C., but has numerous field offices that deal specifically with the wildlife species that inhabit the states or regions in which staff are located.

Rapid development and expansion is a testament to Defenders of Wildlife's commitment to its mission and its efforts to give members, and the wildlife they long to preserve, a voice in the field and in the halls of Congress.

These members are well educated, affluent and interested in the news of our time. Membership includes a subscription to "Defenders" magazine. These individuals are excellent prospects for educational, travel, health, children's, environmental, animal and cultural efforts.

Average Age 69

Average Income $79,000

RESTRICTIONS: Sample required.

SOURCE

• Direct response

NET NAME PRICING

PROFILE

Subscriber Category   (10.00/M) Americana 8,111 Children/Family 11,940 Gardening 23,530 Outdoor 18,234 Shelter 32,899 Travel 9,247 Women's Fashion 70,044