SEGMENTS
| 2,646,540 | TOTAL UNIVERSE / BASE RATE | $100.00/M |
| 368,152 | 3 Month Buyers | + $20.00/M |
| 570,371 | 6 Month Buyers | + $15.00/M |
| 799,991 | 12 Month Buyers | $100.00/M |
| Fundraisers Rate | $65.00/M | |
| Publishers Rate | $65.00/M | |
| Food Rate | $75.00/M |
DEMOGRAPHICS/PROFILE
| Women | 79% |
| Men | 10% |
| Average Income | $ |
| Average Unit of Sale | $95 |
DESCRIPTION
Exclusively for Apogee members...
The FULLBEAUTY Brands Masterfile is now optimized for fundraising appeals. Pinpoint the FULLBEAUTY Brands Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
The FULLBEAUTY Brands Masterfile is comprised of a wide variety of fashion and home product catalog buyers - Woman Within, Roaman's, Jessica London, KingSize and BrylaneHome.
The primary audience is female with average age 50, median household income $50,000+, and a high level of interest in fashion, home decor, reading, cooking, travel, crafts, gardening and electronics.
This file has been enhanced through InfoBase to add diverse selectability. Choose adult age, child age, income, areas of interest, ethnicity and religion.
Cancellation Information:
All orders cancelled prior to mail date/merge will be charged a $150 flat cancellation fee, $15/M running charges, all select charges and shipping charges. Full rental charges apply to all cancellations after mail date.
SOURCE
- Direct Mail/Internet
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
06/30/2025
CARD UPDATED
07/08/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
08/09/2025
INCOME
$
SELECTIONS
| Apogee | 15.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 10,000 |
| DOLLARS: | $350 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 521789 |
| MIN NUMBER | 521789 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| Orders/Clearances | * Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Debbie Zetwick | Debbie.Zetwick@data-axle.com | (402) 836-4393 |
*=primary contact
