SEGMENTS
| 42,724 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
| 5,406 | 3 Month Zoobooks Subscribers/Gift Givers | + $15.00/M |
| 15,298 | 6 Month Zoobooks Subscribers/Gift Givers | $105.00/M |
| 33,689 | 12 Month Zoobooks Subscribers/Gift Givers | + $10.00/M |
| Fundraising / Membership | $75.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 58% |
| Men | 24% |
| Average Income | $65,000 |
| Average Unit of Sale | $23.95 |
DESCRIPTION
Ranger Rick Zoobooks is the everything-you-need-to-know, children's resource on animals! Published 9 times a year & reaching children age 7+, each issue brings a new animal to life on the pages of the magazine. Ranger Rick Zoobooks is written and designed to enhance and spark childrens' imaginations with beautiful photography, illustrations and diagrams along with easy to understand writing. Ranger Rick Zoobooks makes learning FUN!
The states of Utah and Michigan are suppressed from every order.
Demographics
Average Age 35
Average Income $65k+
85% Homeowners
56% College Graduates
Ranger Rick Zoobooks GIFT GIVER names are provided both TITLE SLUGGED and FIRST NAME/LAST NAME
Ranger Rick Zoobooks SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.
SOURCE
- Direct response
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/15/2025
INCOME
$65,000
SELECTIONS
| 3 Month Hotline | 15.00/M |
| 6 Month Hotline | 10.00/M |
| DTP | 10.00/M |
| New To FIle | 10.00/M |
| Non Reciprocal Fee | 15.00/M |
| Recency counts | |
| Renewals | 10.00/M |
| State, SCF, Zip | 10.00/M |
KEY CODING
| Key Coding is available | |
| Charges: | 2 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 7,500 |
| DOLLARS: | $300 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 502482 |
| MIN NUMBER | 15595 |
CURRENCY
US Dollar
CONTACT
| Sales | Laura Cox | laura.cox@data-axle.com | (402) 836-5689 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| 1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
*=primary contact
