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League of Women Voters Enhanced

SEGMENTS

81,441 TOTAL UNIVERSE / BASE RATE $85.00/M
81,441 24 Month Donors $85.00/M
50,636 12 Month Donors + $11.00/M
26,896 6 Month Donors + $16.00/M
14,891 3 Month Donors + $21.00/M
19,303 25-36 Month Donors $75.00/M
27,790 37+ Month Donors $70.00/M
19,466 24 Month Catholic Donors + $16.00/M
26,759 6 Month $10+ Donors + $27.00/M
50,332 12 Month $10+ Donors + $22.00/M
Non Reciprocal Fee + $20.00/M

DEMOGRAPHICS/PROFILE

Women 76%
Men 17%
Average Income $68,000
Average Unit of Sale $37

DESCRIPTION

The League of Women Voters file has been enhanced to offer mailers more selectivity and choice. Now segment by Age, Income, Lifestyle, Donor, and Ethnicity data.

 

The League operates nationally through more than 700 state and local Leagues in all 50 states and the District of Columbia. Rooted in the movement that secured the right to vote for women, the League has worked to promote civic engagement and ensure our elections are free, fair and accessible. While the League does not endorse or oppose candidates or political parties at any level of government, they do take on the issues of concern to their supporters and the public. The file has been enhanced with Age, Income, Lifestyle, Donor, and Ethnicity data for further segmentation.

 

The donors to the League of Women Voters are well-educated, compassionate, and concerned with the world around them. They respond with passion and generosity to appeals from women's organizations, political issues and policy topics; health, humanitarian, and women's issues; relief efforts on both the national and international level; educational, environmental, and children's appeals. Consider these mature donors for consumer offers such as apparel, travel, insurance, and health-related items.

 

The League of Women Voters - Empowering Voters. Defending Democracy.

 

A special all-inclusive rate of $75/M is available to approved consumer mailers. Enhancement fees are extra.

 

In order to waive the non-reciprocal fee a mailer must have 5,000 names available to reciprocate.

 

Average HHI: $68,000

Average Age: 70

Average Donation: $37

76% Female / 17% Male

 

Cancellation Information:

All cancelled orders are subject to a $150 fee plus selection charges, $15/M running charges and shipping charges. Full rental charges will apply to all cancellations after the original mail date and after the merge.

 

Orders processed on exchange are reciprocal to the list owner. If a mailer does not honor this arrangement, the order will be converted to rental and a $20/M non-reciprocal rate will apply.

 

To learn more about League of Women Voters please visit their website at www.lwv.org

SOURCE

  • Direct mail sold

GENERAL COMMENTS

85% net on 50M name orders when requested prior to order shipping. No adjustments will be made for net name requests on orders after they have been invoiced.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Age Counts   (11.00/M)
12 Mos age 55+ 16,708
12 Mos age 65+ 10,315

Interest Counts   (11.00/M)
12 mos Book 2,900
12 mos Gourmet Food/Wine 2,696
12 mos Physical Fitness 1,667
12 mos Travel 4,021

Behavioral Model Counts   (20.00/M)
12 mos Donors to PBS 30,869
12 mos Donors to Religious 24,211
12 mos Green/Environmental 19,119

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/20/2025

UPDATE CYCLE

QUARTERLY

NEXT UPDATE

10/20/2025

INCOME

$68,000

SELECTIONS

$10+ Donors 11.00/M
12 Month Hotline 11.00/M
3 Month Hotline 21.00/M
6 Month Hotline 16.00/M
Age Counts 11.00/M
Behavioral Model Counts 20.00/M
Gender/Sex 8.00/M
Interest Counts 11.00/M
Religion 16.00/M
Run Charges 10.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M
Zip Tape 25.00/F

KEY CODING

Key Coding is available
Charges: 3 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 8,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 495758
MIN NUMBER 495758

CURRENCY

US Dollar

CONTACT

Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
2nd Backup Orders/Clearances Vijay Thorat vijay.thorat@data-axle.com
1st Backup Orders/Clearances Nancy Arbuco nancy.arbuco@data-axle.com (914) 925-2478
Orders/Clearances * Mary Louie mary.louie@data-axle.com (914) 925-2457

*=primary contact