SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Over a century of steak.

The Omaha Steaks file is overlaid with Infogroup’s multi-sourced suite of enhancements. Data Axle’s transactional database, Catalog Purchase, Target by Donor By Cause, Age, Income, Political Affiliation, Lifestyle Interest, Ethnicity, Religion, Pet Owners and much more!  .

The Omaha Steaks customers are an average age of 63 with household incomes of $113,357. They are 51% female and 40% male. 80% of the buyers are married and 90% own their own home. Omaha Steaks is a great prospect vehicle for men's & women's apparel, nonprofits, insurance mailers and publishers.

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

SOURCE

• 70% Direct Mail / 30% Internet

GENERAL COMMENTS

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

NET NAME PRICING

PROFILE

Income   (12.00/M) 12 Mo Income $50,000+ 933,359 12 Mo Income $75,000+ 789,850 12 Mo Income $100,000+ 576,535 12 Mo Income $150,000+ 318,637 Adult Age   (12.00/M) 12 Mo Age 50+ 917,847 12 Mo Age 60+ 632,106 12 Mo Age 75+ 212,106 Child Age   (12.00/M) 12 Mo Child Age 0-3 193,542 12 Mo Child Age 4-6 84,023 12 Mo Child Age 7-10 59,644 12 Mo Child Age 11-15 71,965 Grandparents   (12.00/M) Grandparents 193,637 Religion   (12.00/M) 12 Month Catholic 304,096 Protestant 746,124 Jewish 32,765 Ethnicity   (12.00/M) 12 Month African American 30,750 Hispanic 48,450 Political Affiliation   (12.00/M) 12 Month Republican 149,418 Democratic 86,952 Independent 5,384 Non-Declared 87,810 Lifestyle and Interests   (12.00/M) 12 Month american_history 41,727 apparel_accessories 95,421 apparel_kids 34,029 apparel_mens 128,400 apparel_womens 280,323 apparel_womens_fashions 109,229 auto_racing 55,067 automotive 149,072 bargain_seekers 144,703 baseball 105,470 basketball 86,579 beauty_cosmetic 177,154 bible 60,496 birds 44,851 boating_sailing 71,074 business_items 57,615 camping_hiking 81,944 catalogs 558,317 cats 39,752 charitable_donor 236,868 children_family 319,630 collectibles 128,889 computers 141,036 cooking 245,328 credit_card_user 331,573 culture_arts 47,784 current_events 84,596 dieting 77,589 do_it_yourselfer 79,178 dogs 47,344 electionics 95,575 fishing 44,074 fitness_exercise 235,122 football 131,026 gambling 55,768 games 65,714 gardening 234,368 general_apparel 368,133 general_crafts 169,420 general_health 271,557 general_sports 250,557 general_travel 248,522 gift_giver 303,678 golf 131,573 gourmet 218,317 history 43,314 hobbies 257,338 hockey 44,037 home_decorating 288,879 home_office_products 75,547 hunting 35,348 hunting_fishing 41,309 inspirational 16,497 internet 687,012 internet_access 690,900 internet_buying 504,357 knitting 49,105 liberal 12,794 magazine_subscriber 362,296 money_making 80,815 motorcycles 24,847 movies 81,293 music 143,331 ocean 27,598 outdoors 119,941 personal_finance 53,980 pets 139,602 photography 41,178 politically_conservative 18,406 publications 481,651 publish_books 221,806 publish_fiction 155,714 quilting 26,001 rural_farming 24,797 science 40,606 seniors 67,157 sewing 23,020 skiing 38,081 sweepstakes 121,624 tennis 11,074 tobacco 33,573 travel_cruises 65,071 travel_rv 108,112 travel_us 84,848 trucks 173,339 wildlife 54,938