SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Over a century of steak.

Omaha Steaks began in 1917 as a small-scale butcher shop in downtown Omaha. Family leadership accelerated the company's growth and by 1953 the mail order business had been initiated. Omaha Steaks manufactures, markets, and distributes a wide variety of premium steaks, red meats, poultry, seafood and other gourmet foods to consumers and businesses. These products are custom cut and packaged to serve the needs of various markets.

The Omaha Steaks customers are an average age of 63 with household incomes of $113,357. They are 51% female and 40% male. 80% of the buyers are married and 90% own their own home. Omaha Steaks is a great prospect vehicle for men's & women's apparel, nonprofits, insurance mailers and publishers.

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

SOURCE

• 70% Direct Mail / 30% Internet

GENERAL COMMENTS

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

NET NAME PRICING

PROFILE

Dollar Counts    1 MONTH 3 MONTH 6 MONTH 12 MONTH TOTAL $50+ TOTAL 92,767 245,569 1,111,931 1,420,401 2,495,281 $75+ TOTAL 92,632 245,221 1,110,595 1,418,529 2,489,100 $100+ TOTAL 88,621 238,073 1,076,498 1,361,953 2,343,021 $150+ TOTAL 77,054 194,849 734,516 925,449 1,442,386 Gender   (9.00/M) 1 Month 3 Month 6 Month 12 Month 24 Month Female 44,159 395,053 514,230 669,336 1,120,270 Male 30,323 285,819 364,357 480,451 789,456 Gift Givers   (11.00/M) 1 Mo Gift Givers 398,735 3 Mo Gift Givers 509,011 6 Mo Gift Givers 562,832 12 Mo Gift Givers 707,399 Internet Buyers   (10.00/M) 1 Mo Internet Buyers 468,777 3 Mo Internet Buyers 660,537 6 Mo Internet Buyers 783,943 12 Mo Internet Buyers 1,043,405 Multi Buyers   (9.00/M) 1 Mo Multi Buyers 73,734 3 Mo Multi Buyers 403,624 6 Mo Multi Buyers 549,568 12 Mo Multi Buyers 831,810 Personal Use   (11.00/M) 1 Mo Personal Use 90,589 3 Mo Personal Use 506,381 6 Mo Personal Use 622,368 12 Mo Personal Use 849,386