SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Over a century of steak.

Omaha Steaks began in 1917 as a small-scale butcher shop in downtown Omaha. Family leadership accelerated the company's growth and by 1953 the mail order business had been initiated. Omaha Steaks manufactures, markets, and distributes a wide variety of premium steaks, red meats, poultry, seafood and other gourmet foods to consumers and businesses. These products are custom cut and packaged to serve the needs of various markets.

The Omaha Steaks customers are an average age of 63 with household incomes of $113,357. They are 51% female and 40% male. 80% of the buyers are married and 90% own their own home. Omaha Steaks is a great prospect vehicle for men's & women's apparel, nonprofits, insurance mailers and publishers.

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

SOURCE

• 70% Direct Mail / 30% Internet

GENERAL COMMENTS

ALL ORDERS PLACED BY MAILERS OFFERING MEAT/FOOD PRODUCTS OR SERVICES MUST BE APPROVED IN WRITING BY OWNER.

NET NAME PRICING