SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Inspiring people to plant, nurture and celebrate trees, the Arbor Day Foundation plants and distributes more than 10 million trees each year. They strive to make the world a greener and healthier place, as evidenced by their many conservation and education programs including Tree City USA, Tree Campus USA, Community Tree Recovery, Arbor Day Farm, Rain Forest Rescue and Replanting Our Forests.

Give-A-Tree donors/members responded to Arbor Day Foundation's "Give-A-Tree" direct mail appeal. With their membership donors receive free Give-A-Tree cards, to be gifted to a friend or loved one. Each card plants a tree in our National Forests, in the name of the gift recipient. In addition, they also receive the following free welcome gifts: The Tree Book (full color tree planting/care guide), a free subscription to Arbor Day's bimonthly newsletter, as well as discounts on more than 100 varieties of trees.

Arbor Day donors'/members' passion for making the world a better place extends beyond the environment. They are also consistent supporters of children's, health/disease, humanitarian and cultural fundraising appeals.

SOURCE

• Direct mail sold

NET NAME PRICING