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Data Cards

Arbor Day Foundation Donors/Members

SEGMENTS

1,262,906 TOTAL UNIVERSE / BASE RATE $85.00/M
1,262,906 36 Mos Donors/Members $85.00/M
18,885 1 Month Donors/Members + $26.00/M
73,691 3 Month Donors/Members + $21.00/M
268,042 6 Month Donors/Members + $16.00/M
436,077 12 Month Donors/Members + $11.00/M
914,315 24 Month Donors/Members $85.00/M

DEMOGRAPHICS/PROFILE

Women 55%
Men 41%
Average Income $96,400
Average Unit of Sale $15

DESCRIPTION

Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Inspiring people to plant, nurture and celebrate trees, the Arbor Day Foundation plants and distributes more than 10 million trees each year. They strive to make the world a greener and healthier place, as evidenced by their many conservation and education programs including Tree City USA, Tree Campus USA, Community Tree Recovery, Arbor Day Farm, Rain Forest Rescue and Replanting Our Forests.

 

Arbor Day members receive some or all of the following free welcome gifts: The Tree Book (full color tree planting/care guide), Rain Forest Rescue Calendar, Arbor Day bimonthly newsletter, personalized address labels, Give-A-Tree cards, trees planted in honor of loved ones as well as discounts on more than 100 varieties of trees. New members may also receive 10 free trees, which they may keep, or donate back to the organization.

 

Arbor Day donors'/members' passion for making the world a better place extends beyond the environment. They are also consistent supporters of children's, health/disease, humanitarian and cultural fundraising appeals. They can also be counted upon to respond to a wide variety of commercial offers. From bulbs, horticulture and gardening supplies to housewares, gift and general merchandise catalogs--commercial mailers will see response rates blossom when renting the Arbor Day Foundation files.

 

Demographic Profile:
Average Age 64
Average Income $96,400
Married 86%
Pets in Household 38%
Enjoy Gardening 90%

SOURCE

  • Direct mail sold

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

06/30/2025

CARD UPDATED

07/17/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

08/15/2025

INCOME

$96,400

SELECTIONS

$10+ Donors 10.00/M
$15+ Donors 15.00/M
$20+ Donors 20.00/M
$25+ Donors 25.00/M
1 Month Hotline 26.00/M
12 Month Hotline 11.00/M
3 Month Hotline 21.00/M
6 Month Hotline 16.00/M
Cancellation Run Charges 15.00/M
Gender/Sex 8.00/M
Non Reciprocal 20.00/M
SCF 8.00/M
State 8.00/M
Zip 8.00/M

KEY CODING

Key Coding is available
Charges: 5 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 481557
MIN NUMBER 10345

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
Orders/Clearances * Tina Hess Tina.hess@data-axle.com (402) 836-4442
2nd Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
1st Backup Orders/Clearances Carmen Aponte carmen.aponte@data-axle.com (914) 925-2400

*=primary contact

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