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National Committee to Preserve Social Security & Medicare (NCPSSM) Beh. Models

SEGMENTS

373,147 TOTAL UNIVERSE / BASE RATE $90.00/M
Non-Reciprocal Fee + $20.00/M
Modeled Names (Consumers Only) + $30.00/M

DEMOGRAPHICS/PROFILE

Women 60%
Men 40%
Average Income $45,100
Average Unit of Sale $14

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive NCPSSM file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

 

This list includes active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money.

 

Average Age 70

Average Household Income $45,100

 

ADDITIONAL NOTES

Dollar Amount:

$10+ 98% of file

$15+ 36%

$20+ 18%

$25+ 9%

 

Multi Donors:

2X+ 84%

3X+ 75%

 

SERVICE BUREAU REQUIREMENTS:

 

**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted.**

 

3 days to process orders.

SOURCE

  • 100% Direct Mail

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Behavioral Model   (15.00/M)
TARGETREADY ADVENTURE SEEKERS 13,218
TARGETREADY CREDIT CARD REWARDS 133,580
TARGETREADY AVID CELL PHONE USERS 7,147
TARGETREADY SPORTS FANS COLLEGE FOOTBALL 52,991
TARGETREADY COOK FOR FUN 47,556
TARGETREADY COOK FROM SCRATCH 167,297
TARGETREADY HEAVY COUPON USERS 225,963
TARGETREADY CRUISE 160,312
TARGETREADY DIET PRODUCTS 251,080
TARGETREADY HIGHEND ELECTRONICS BYR 12,353
TARGETREADY FREQUENT BUSINESS TRAVELER 59,694
TARGETREADY FREQUENT FLYER 50,027
TARGETREADY PHYSICAL FITNESS CLUBS 42,227
TARGETREADY AVID GAMERS 5,722
TARGETREADY GREEN/ENVIRONMENTAL PURCHASE 115,203
TARGETREADY HIGHER EDUCATION 98,292
TARGETREADY HEAVY INVESTMENT TRADERS 159,365
TARGETREADY INTERNATIONAL LONG DISTANCE 49,269
TARGETREADY IMPULSE BYRS 21,080
TARGETREADY LIFE INSURANCE 117,987
TARGETREADY MUSIC CONCERTS-ROCK 11,951
TARGETREADY OUTDOOR ACTIVITIES 14,478
TARGETREADY SPORTS FANS PROFESSIONAL BASEBALL 26,099
TARGETREADY SPORTS FANS PROFESSIONAL FOOTBALL 10,429
TARGETREADY HEAVY PAY-PER-VIEW MOVIE 11,627
TARGETREADY LOW-END SPORTING EQIPMENT 15,935
TARGETREADY HIGH-END SPORTING EQUIPMENT 42,315
TARGETREADY SAFETY & SECURITY CONSCIOUS 172,786
TARGETREADY SPORTS FANS SOCCER 30,811
TARGETREADY AVID THEME PARK VISITORS 25,830
TARGETREADY online_purchase_personal_model 23,952
TARGETREADY online_purchase_business_model 23,192
TARGETRADY online_travel_plan_model 20,913
TARGETREADY blog_writing_model 5,970
TARGETREADY voice_over_internet_model 40,570
TARGETREADY wifi_outside_of_home_model 5,759
TARGETREADY wifi_in_home_model 73,713
TARGETREADY online_investment_trading_ 153,366
TARGETREADY online_bill_payment_model 6,943
TARGETREADY mobile_internet_access_model 4,894
TARGETREADY social_media_network_model 4,144
TARGETREADY non_religious_donor_model 222,194
TARGETREADY ereader_model 67,218
TARGETREADY major_home_remodeling_model 167,719
TARGETREADY home_office_model 91,312
TARGETREADY business_banking_model 116,699
TARGETREADY cell_phone_only_model 3,620
TARGETREADY avid_smart_phone_users 4,664
TARGETREADY on_line_musinc_download 4,695
TARGETREADY auto_loan 83,253
TARGETREADY comprehensive_auto_insurance 147,089
TARGETREADY education_loan 4,716
TARGETREADY fantasy_sports 25,750
TARGETREADY heavy_domestic_travelers 130,171
TARGETREADY heavy_online_buyer 87,035
TARGETREADY high_end_appparel 101,284
TARGETREADY hockey_buyer 122,038
TARGETREADY small_business_insurance 119,454
TARGETREADY sports_fanatics 64,973
TARGETREADY work_health_insurance 44,431
TARGETREADY FOREIGN TRAVEL FOR VACATION 84,635
TARGETREADY SPORTS FANS GOLF 143,823
TARGETREADY HIGH RISK/HIGH RETURN INVESTORS 156,496
TARGETREADY HOME IMPROVEMENT 106,782
TARGETREADY LUXURY HOTEL 116,486
TARGETREADY MUSIC CONCERTS CLASSICAL 196,609
TARGETREADY OPINION LEADERS 132,674
TARGETREADY ORGANIC FOODS 113,235
TARGETREADY DONORS TO PBS/NPR 262,363
TARGETREADY HEAVY PAY-PER-VIEW SPORTS 12,800
TARGETREADY SPORTS FANS PROFESSIONAL WRESTLING 17,771
TARGETREADY RELIGIOUS DONORS 196,719
TARGETREADY RENTAL CAR 74,161
TARGETREADY SALTWATER FISHING 114,278
TARGETREADY LIVE THEATER 173,006
TARGETREADY TIMESHARE OWNER 101,670
TARGETREADY PROFESSIONAL TAX PREPARATION 202,606
TARGETREADY wholesale_club_model 118,094
TARGETREADY online_tv_download_model 12,044
TARGETREADY specialty_organic_food_sto 111,530
TARGETREADY financial_planner 243,544
TARGETREADY gift_buyers 103,102
TARGETREADY heavy_catalog_buyer 255,032
TARGETREADY new_vehicle_buyer 229,097
TARGETREADY real_estate_investment 178,472
TARGETREADY suv_buyer 119,385
TARGETREADY GRDEN MAINTENANCE 162,845
TARGETREADY LUXURY AUTOMOBILE BYR 124,820
TARGETREADY HIGH-VALUE SECURITY INVESTORS 253,803
TARGETREADY SHOPAHOLICS 70,870
TARGETREADY HIGH-VALUE STOCK INVESTORS 144,395
TARGETREADY SPORTS FANS TENNIS 78,869
TARGETREADY auto_club_model 214,708
TARGETREADY moderate_economy_hotel_model 123,100
TARGETREADY adult_education 83,553
TARGETREADY pilates_yoga 100,757
TARGETREADY fast_food 32,103
TARGETREADY hybrid_cars 130,259
TARGETREADY camping 79,616
TARGETREADY WINE LOVERS 216,454
TARGETREADY minivan_buyer 92,712
TARGETREADY HUNTING 76,875
TARGETREADY MUSIC CONCERTS COUNTRY 91,658
TARGETREADY LOW RISK/LOW RETURN INVESTORS 282,680
TARGETREADY SPORTS FANS NASCAR 91,602
TARGETREADY DOG PRODUCT 45,240
TARGETREADY alternative_medicine_model 124,930
TARGETREADY diy_auto_maintenance_model 24,131
TARGETREADY oline_gaming_activity_mode 15,231
TARGETREADY heavy_snack_eaters 66,718
TARGETREADY HEAVY VITAMIN & DIETARY SUPPLEMENT 273,561
TARGETREADY health_insurance 242,139
TARGETREADY satellite _tv 122,052
TARGETREADY FRESHWATER FISHING 72,829
TARGETREADY HEAVY FAMILY RESTAURANT VISITORS 160,789
TARGETREADY HEAVY FROZEN DINNER USERS 50,745
TARGETREADY ONSITE TAX PREPARATION SERVICE 123,286
TARGETREADY ANNUITIES 256,748
TARGETREADY ALL-TERRAIN-VEHICLE 115,012
TARGETREADY BABY PRODUCTS 6,010
TARGETREADY POWER BOATING 95,891
TARGETREADY HEAVY BOOK BYR 192,829
TARGETREADY CAT PRODUCT 176,060
TARGETREADY SPORTS FANS COLLEGE BASKETBALL 23,159
TARGETREADY COUNTRY CLUB MEMBERS 186,870

LIST TYPE

Consumer
 

COUNTS THROUGH

04/30/2025

CARD UPDATED

07/16/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/25/2025

INCOME

$45,100

SELECTIONS

$10+ Donors 10.00/M
$15+ Donors 10.00/M
$20+ Donors 10.00/M
$25+ Donors 15.00/M
1 Month Hotline 20.00/M
12 Month Hotline 10.00/M
2X+ Multi Donor 10.00/M
3 Month Hotline 15.00/M
3X+ Multi Donor 10.00/M
6 Month Hotline 12.00/M
Age/Date of Birth 11.00/M
Behavioral Model 15.00/M
Gender/Sex 8.00/M
Income 10.00/M
New to File 11.00/M
NON-RECIP FEE 20.00/M
State / SCF / Zip 8.00/M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $250

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 477705
MIN NUMBER 477705

CURRENCY

US Dollar

CONTACT

SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Britt Perry britt.perry@data-axle.com (402) 836-5100
Orders/Clearances * Kalyani Jadhav kalyani.jadhav@data-axle.com
Backup Orders/Clearances Nihal Shetty nihal.shetty@data-axle.com

*=primary contact