

National Committee to Preserve Social Security & Medicare (NCPSSM) Beh. Models
SEGMENTS
373,147 | TOTAL UNIVERSE / BASE RATE | $90.00/M |
Non-Reciprocal Fee | + $20.00/M | |
Modeled Names (Consumers Only) | + $30.00/M |
DEMOGRAPHICS/PROFILE
Women | 60% |
Men | 40% |
Average Income | $45,100 |
Average Unit of Sale | $14 |
DESCRIPTION
Data Axle's Behavioral Models have been applied to the highly responsive NCPSSM file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
This list includes active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money.
Average Age 70
Average Household Income $45,100
ADDITIONAL NOTES
Dollar Amount:
$10+ 98% of file
$15+ 36%
$20+ 18%
$25+ 9%
Multi Donors:
2X+ 84%
3X+ 75%
SERVICE BUREAU REQUIREMENTS:
**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted.**
3 days to process orders.
SOURCE
- 100% Direct Mail
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 20% Commission to Recognized Brokers |
PROFILE
|
LIST TYPE
Consumer
COUNTS THROUGH
04/30/2025
CARD UPDATED
07/16/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/25/2025
INCOME
$45,100
SELECTIONS
$10+ Donors | 10.00/M |
$15+ Donors | 10.00/M |
$20+ Donors | 10.00/M |
$25+ Donors | 15.00/M |
1 Month Hotline | 20.00/M |
12 Month Hotline | 10.00/M |
2X+ Multi Donor | 10.00/M |
3 Month Hotline | 15.00/M |
3X+ Multi Donor | 10.00/M |
6 Month Hotline | 12.00/M |
Age/Date of Birth | 11.00/M |
Behavioral Model | 15.00/M |
Gender/Sex | 8.00/M |
Income | 10.00/M |
New to File | 11.00/M |
NON-RECIP FEE | 20.00/M |
State / SCF / Zip | 8.00/M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 5,000 |
DOLLARS: | $250 |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 477705 |
MIN NUMBER | 477705 |
CURRENCY
US Dollar
CONTACT
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
Sales | Britt Perry | britt.perry@data-axle.com | (402) 836-5100 |
Orders/Clearances | * Kalyani Jadhav | kalyani.jadhav@data-axle.com | |
Backup Orders/Clearances | Nihal Shetty | nihal.shetty@data-axle.com |
*=primary contact