SEGMENTS

DEMOGRAPHICS/PROFILE

DESCRIPTION

Data Axle's Behavioral Models have been applied to the highly responsive NCPSSM file. Behavioral Models were developed to provide ready-made "marketing answers" to marketers based on a full array of Data Axle data available. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.

This list includes active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to protect and strengthen Social Security and Medicare benefits. 96% age 55+, 50% married, 87% retired, 73% homeowners, and 28% internet connected. Petition signers have not donated any money.

Average Age 70

Average Household Income $45,100

ADDITIONAL NOTES

Dollar Amount:

$10+ 98% of file

$15+ 36%

$20+ 18%

$25+ 9%

Multi Donors:

2X+ 84%

3X+ 75%

SERVICE BUREAU REQUIREMENTS:

**ZIP FILES MUST BE SENT IN .TXT FORMAT, # of zips on file must be provided. No other format will be accepted.**

3 days to process orders.

SOURCE

• 100% Direct Mail

NET NAME PRICING

PROFILE

Behavioral Model   (15.00/M) TARGETREADY ADVENTURE SEEKERS 13,218 TARGETREADY CREDIT CARD REWARDS 133,580 TARGETREADY AVID CELL PHONE USERS 7,147 TARGETREADY SPORTS FANS COLLEGE FOOTBALL 52,991 TARGETREADY COOK FOR FUN 47,556 TARGETREADY COOK FROM SCRATCH 167,297 TARGETREADY HEAVY COUPON USERS 225,963 TARGETREADY CRUISE 160,312 TARGETREADY DIET PRODUCTS 251,080 TARGETREADY HIGHEND ELECTRONICS BYR 12,353 TARGETREADY FREQUENT BUSINESS TRAVELER 59,694 TARGETREADY FREQUENT FLYER 50,027 TARGETREADY PHYSICAL FITNESS CLUBS 42,227 TARGETREADY AVID GAMERS 5,722 TARGETREADY GREEN/ENVIRONMENTAL PURCHASE 115,203 TARGETREADY HIGHER EDUCATION 98,292 TARGETREADY HEAVY INVESTMENT TRADERS 159,365 TARGETREADY INTERNATIONAL LONG DISTANCE 49,269 TARGETREADY IMPULSE BYRS 21,080 TARGETREADY LIFE INSURANCE 117,987 TARGETREADY MUSIC CONCERTS-ROCK 11,951 TARGETREADY OUTDOOR ACTIVITIES 14,478 TARGETREADY SPORTS FANS PROFESSIONAL BASEBALL 26,099 TARGETREADY SPORTS FANS PROFESSIONAL FOOTBALL 10,429 TARGETREADY HEAVY PAY-PER-VIEW MOVIE 11,627 TARGETREADY LOW-END SPORTING EQIPMENT 15,935 TARGETREADY HIGH-END SPORTING EQUIPMENT 42,315 TARGETREADY SAFETY & SECURITY CONSCIOUS 172,786 TARGETREADY SPORTS FANS SOCCER 30,811 TARGETREADY AVID THEME PARK VISITORS 25,830 TARGETREADY online_purchase_personal_model 23,952 TARGETREADY online_purchase_business_model 23,192 TARGETRADY online_travel_plan_model 20,913 TARGETREADY blog_writing_model 5,970 TARGETREADY voice_over_internet_model 40,570 TARGETREADY wifi_outside_of_home_model 5,759 TARGETREADY wifi_in_home_model 73,713 TARGETREADY online_investment_trading_ 153,366 TARGETREADY online_bill_payment_model 6,943 TARGETREADY mobile_internet_access_model 4,894 TARGETREADY social_media_network_model 4,144 TARGETREADY non_religious_donor_model 222,194 TARGETREADY ereader_model 67,218 TARGETREADY major_home_remodeling_model 167,719 TARGETREADY home_office_model 91,312 TARGETREADY business_banking_model 116,699 TARGETREADY cell_phone_only_model 3,620 TARGETREADY avid_smart_phone_users 4,664 TARGETREADY on_line_musinc_download 4,695 TARGETREADY auto_loan 83,253 TARGETREADY comprehensive_auto_insurance 147,089 TARGETREADY education_loan 4,716 TARGETREADY fantasy_sports 25,750 TARGETREADY heavy_domestic_travelers 130,171 TARGETREADY heavy_online_buyer 87,035 TARGETREADY high_end_appparel 101,284 TARGETREADY hockey_buyer 122,038 TARGETREADY small_business_insurance 119,454 TARGETREADY sports_fanatics 64,973 TARGETREADY work_health_insurance 44,431 TARGETREADY FOREIGN TRAVEL FOR VACATION 84,635 TARGETREADY SPORTS FANS GOLF 143,823 TARGETREADY HIGH RISK/HIGH RETURN INVESTORS 156,496 TARGETREADY HOME IMPROVEMENT 106,782 TARGETREADY LUXURY HOTEL 116,486 TARGETREADY MUSIC CONCERTS CLASSICAL 196,609 TARGETREADY OPINION LEADERS 132,674 TARGETREADY ORGANIC FOODS 113,235 TARGETREADY DONORS TO PBS/NPR 262,363 TARGETREADY HEAVY PAY-PER-VIEW SPORTS 12,800 TARGETREADY SPORTS FANS PROFESSIONAL WRESTLING 17,771 TARGETREADY RELIGIOUS DONORS 196,719 TARGETREADY RENTAL CAR 74,161 TARGETREADY SALTWATER FISHING 114,278 TARGETREADY LIVE THEATER 173,006 TARGETREADY TIMESHARE OWNER 101,670 TARGETREADY PROFESSIONAL TAX PREPARATION 202,606 TARGETREADY wholesale_club_model 118,094 TARGETREADY online_tv_download_model 12,044 TARGETREADY specialty_organic_food_sto 111,530 TARGETREADY financial_planner 243,544 TARGETREADY gift_buyers 103,102 TARGETREADY heavy_catalog_buyer 255,032 TARGETREADY new_vehicle_buyer 229,097 TARGETREADY real_estate_investment 178,472 TARGETREADY suv_buyer 119,385 TARGETREADY GRDEN MAINTENANCE 162,845 TARGETREADY LUXURY AUTOMOBILE BYR 124,820 TARGETREADY HIGH-VALUE SECURITY INVESTORS 253,803 TARGETREADY SHOPAHOLICS 70,870 TARGETREADY HIGH-VALUE STOCK INVESTORS 144,395 TARGETREADY SPORTS FANS TENNIS 78,869 TARGETREADY auto_club_model 214,708 TARGETREADY moderate_economy_hotel_model 123,100 TARGETREADY adult_education 83,553 TARGETREADY pilates_yoga 100,757 TARGETREADY fast_food 32,103 TARGETREADY hybrid_cars 130,259 TARGETREADY camping 79,616 TARGETREADY WINE LOVERS 216,454 TARGETREADY minivan_buyer 92,712 TARGETREADY HUNTING 76,875 TARGETREADY MUSIC CONCERTS COUNTRY 91,658 TARGETREADY LOW RISK/LOW RETURN INVESTORS 282,680 TARGETREADY SPORTS FANS NASCAR 91,602 TARGETREADY DOG PRODUCT 45,240 TARGETREADY alternative_medicine_model 124,930 TARGETREADY diy_auto_maintenance_model 24,131 TARGETREADY oline_gaming_activity_mode 15,231 TARGETREADY heavy_snack_eaters 66,718 TARGETREADY HEAVY VITAMIN & DIETARY SUPPLEMENT 273,561 TARGETREADY health_insurance 242,139 TARGETREADY satellite _tv 122,052 TARGETREADY FRESHWATER FISHING 72,829 TARGETREADY HEAVY FAMILY RESTAURANT VISITORS 160,789 TARGETREADY HEAVY FROZEN DINNER USERS 50,745 TARGETREADY ONSITE TAX PREPARATION SERVICE 123,286 TARGETREADY ANNUITIES 256,748 TARGETREADY ALL-TERRAIN-VEHICLE 115,012 TARGETREADY BABY PRODUCTS 6,010 TARGETREADY POWER BOATING 95,891 TARGETREADY HEAVY BOOK BYR 192,829 TARGETREADY CAT PRODUCT 176,060 TARGETREADY SPORTS FANS COLLEGE BASKETBALL 23,159 TARGETREADY COUNTRY CLUB MEMBERS 186,870