SEGMENTS
251,858 | TOTAL UNIVERSE / BASE RATE | $105.00/M |
17,198 | 1 Month Hotline | + $20.00/M |
37,627 | 3 Month Hotline | + $15.00/M |
70,806 | 6 Month Hotline | + $10.00/M |
125,763 | 12 Month Buyers | + $5.00/M |
Fundraising/Publishing | $75.00/M | |
****Military Veterans**** | + $16.00/M |
DEMOGRAPHICS/PROFILE
Women | 70% |
Men | 23% |
Average Income | $61,000 |
Average Unit of Sale | $60 |
DESCRIPTION
Overlaid with Data Axle's advanced enhancement elements, this responsive file of Military Veterans is composed of buyers from The Bradford Exchange, The Ashton-Drake Galleries, and The Hamilton Collection. Combined, these brands offer a vast array of unique, limited-edition collectibles, and fine gifts. The Bradford Group maintains a reputation of excellence and trendsetting in the collectibles world.
These avid collectors are buying for themselves or purchasing a memorable gift. The buyers are selectable by Data Axle's advanced enhancement elements*. These are exceptional prospects for gift, apparel, fundraising, membership and publishing offers.
Demographics:
Average Age 60
Average HHI $61,000
70% Married
55% Multi-Buyers
*See The Bradford Exchange Check Buyers list for additional names. We have Patriotic Check Buyers!
6-month Patriotic Check buyers = 21,300
SOURCE
- Direct response
GENERAL COMMENTS
No telemarketing offers accepted. Reciprocity required. Sample mail piece required. Allow 5 working days to process order. Net name arrangement negotiable based on reciprocity and annual volume usage. File run quarterly against NCOA with updates. There is a 15% commission rate.
NET NAME PRICING
Policy: | Net Name 85% |
Minimum: | 50,000 |
Run Charge: | $ 10 /M |
Terms: | 15% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
05/31/2025
CARD UPDATED
06/12/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
07/14/2025
INCOME
$61,000
SELECTIONS
$100+ BUYERS | 35.00/M |
$50+ Buyers | 25.00/M |
$75+ Buyers | 30.00/M |
1 Month Recency | 20.00/M |
12 Month Recency | 5.00/M |
3 Month Recency | 15.00/M |
6 Month Recency | 10.00/M |
Gender/Sex | 8.00/M |
Military Veterans | 16.00/M |
Multi Buyers | 11.00/M |
Single Buyers | 11.00/M |
State, SCF, Zip | 8.00/M |
Zip Set Up | 50.00/F |
KEY CODING
Key Coding is available | |
Charges: | 1 /M |
MATERIAL & PROCESSING
Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 10,000 |
DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 476432 |
MIN NUMBER | 476432 |
CURRENCY
US Dollar
CONTACT
Sales | Lynn Wallis | lynn.wallis@data-axle.com | (402) 836-5602 |
Orders/Clearances | * Prashishkumar Ghatol | prashishkumar.ghatol@data-axle.com | |
2nd Backup Orders/Clearances | Priyanka Golhar | priyanka.golhar@data-axle.com | |
SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
1st Backup Orders/Clearances | Tiffany Ayres | tiffany.ayres@data-axle.com | (402) 836-6203 |
*=primary contact
