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The Bradford Group - Collectors Group Military Veterans

SEGMENTS

251,858 TOTAL UNIVERSE / BASE RATE $105.00/M
17,198 1 Month Hotline + $20.00/M
37,627 3 Month Hotline + $15.00/M
70,806 6 Month Hotline + $10.00/M
125,763 12 Month Buyers + $5.00/M
Fundraising/Publishing $75.00/M
****Military Veterans**** + $16.00/M

DEMOGRAPHICS/PROFILE

Women 70%
Men 23%
Average Income $61,000
Average Unit of Sale $60

DESCRIPTION

Overlaid with Data Axle's advanced enhancement elements, this responsive file of Military Veterans is composed of buyers from The Bradford Exchange, The Ashton-Drake Galleries, and The Hamilton Collection. Combined, these brands offer a vast array of unique, limited-edition collectibles, and fine gifts. The Bradford Group maintains a reputation of excellence and trendsetting in the collectibles world.

 

These avid collectors are buying for themselves or purchasing a memorable gift. The buyers are selectable by Data Axle's advanced enhancement elements*. These are exceptional prospects for gift, apparel, fundraising, membership and publishing offers.

 

Demographics:

Average Age 60

Average HHI $61,000

70% Married

55% Multi-Buyers

 

*See The Bradford Exchange Check Buyers list for additional names. We have Patriotic Check Buyers!

6-month Patriotic Check buyers = 21,300

SOURCE

  • Direct response

GENERAL COMMENTS

No telemarketing offers accepted. Reciprocity required. Sample mail piece required. Allow 5 working days to process order. Net name arrangement negotiable based on reciprocity and annual volume usage. File run quarterly against NCOA with updates. There is a 15% commission rate.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 15% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

05/31/2025

CARD UPDATED

06/12/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/14/2025

INCOME

$61,000

SELECTIONS

$100+ BUYERS 35.00/M
$50+ Buyers 25.00/M
$75+ Buyers 30.00/M
1 Month Recency 20.00/M
12 Month Recency 5.00/M
3 Month Recency 15.00/M
6 Month Recency 10.00/M
Gender/Sex 8.00/M
Military Veterans 16.00/M
Multi Buyers 11.00/M
Single Buyers 11.00/M
State, SCF, Zip 8.00/M
Zip Set Up 50.00/F

KEY CODING

Key Coding is available
Charges: 1 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 10,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 476432
MIN NUMBER 476432

CURRENCY

US Dollar

CONTACT

Sales Lynn Wallis lynn.wallis@data-axle.com  (402) 836-5602
Orders/Clearances * Prashishkumar Ghatol prashishkumar.ghatol@data-axle.com
2nd Backup Orders/Clearances Priyanka Golhar priyanka.golhar@data-axle.com
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203

*=primary contact

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