SEGMENTS
378,000 | TOTAL UNIVERSE / BASE RATE | $65.00/M |
DEMOGRAPHICS/PROFILE
Women | 61% |
Men | 39% |
Average Income | $62,200 |
Average Unit of Sale | $45 |
DESCRIPTION
Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. has grown to be the premier book retailing chain in the Southeastern United States, and the second largest book retailer in the nation. The company currently operates more than 260 stores in 32 states and the District of Columbia.
For the first time, advertisers have the opportunity to place non-competitive offerings into the e-commerce shipments from www.booksamillion.com. The inserts will receive premium visibility in these packages as we will be hand dropping only three outside advertisers per month!
Demographics—Average Age: 48, 61% Female, HHI: $62,200
This program will be an excellent opportunity for a variety of offers including food and wine, e-commerce sites, apparel and collectibles.
SOURCE
- Internet/On-Line
GENERAL COMMENTS
All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Infogroup reserves the right to cancel any order upon 60 days written notice prior to the insertion date without penalty. Infogroup requires a cancellation notice 120 days prior to the mail date or full insertion charges may be incurred. Mailer is responsible for a $150/L cancellation fee on all cancelled orders. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER INFOGROUP NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.
NET NAME PRICING
Terms: | 20% Commission to Recognized Brokers |
LIST TYPE
Consumer
COUNTS THROUGH
01/06/2025
CARD UPDATED
01/06/2025
UPDATE CYCLE
ANNUALLY
NEXT UPDATE
12/31/2025
INCOME
$62,200
SELECTIONS
Average Age: 48 |
MATERIAL & PROCESSING
Processing Fee | 50.00/F |
MINIMUM ORDER REQUIREMENTS
NAMES: | 25,000 |
DOLLARS: | $ |
ID NUMBERS
DMI NUMBER | |
NEXTMARK NUMBER | 476306 |
MIN NUMBER | 476306 |
CURRENCY
US Dollar
DIMENSIONS
- Maximum Size: 5 1/2" x 8 1/2"
- Minimum Size: 3 1/2" x 5"
- Oversized: No
- Maximum Weight: 1/4 ounce
- Overweight: Yes
- Maximum Inserts: 5
