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Books-A-Million Package Insert Program (PIP)

SEGMENTS

378,000 TOTAL UNIVERSE / BASE RATE $65.00/M

DEMOGRAPHICS/PROFILE

Women 61%
Men 39%
Average Income $62,200
Average Unit of Sale $45

DESCRIPTION

Founded in 1917 as a street corner newsstand in Florence, Alabama, Books-A-Million, Inc. has grown to be the premier book retailing chain in the Southeastern United States, and the second largest book retailer in the nation. The company currently operates more than 260 stores in 32 states and the District of Columbia.

 

For the first time, advertisers have the opportunity to place non-competitive offerings into the e-commerce shipments from www.booksamillion.com. The inserts will receive premium visibility in these packages as we will be hand dropping only three outside advertisers per month!

 

Demographics—Average Age: 48, 61% Female, HHI: $62,200

 

This program will be an excellent opportunity for a variety of offers including food and wine, e-commerce sites, apparel and collectibles.

SOURCE

  • Internet/On-Line

GENERAL COMMENTS

All shipments must be packed in convenient cartons - no bulk pack, no gaylords. Shipments improperly packed will be refused. Any redelivery charges will be at the mailer's expense. All cartons must be clearly marked with quantity per carton, total number of cartons per shipment, total quantity per shipment, key code, mailer name and program name. All material must be shipped prepaid. If inserts are not received on time, insertion dates will not be guaranteed. Infogroup reserves the right to cancel any order upon 60 days written notice prior to the insertion date without penalty. Infogroup requires a cancellation notice 120 days prior to the mail date or full insertion charges may be incurred. Mailer is responsible for a $150/L cancellation fee on all cancelled orders. Payment is due 30 days from invoice date. All quantities are based on projected distribution. Owner makes no warranties, representations or guarantees regarding insertion dates or quantities. Owner reserves the right to modify or delay insertion numbers and mailing dates. Owner shall not be liable for any delays in delivery of package inserts and is not liable for any special, direct, indirect, incidental or consequential damages, including, but not limited, to loss of income or loss of profits, rising out of or relating to this insertion order. This program does not allow first right of refusal. Overweight and hand insertion charges are not commissionable. NEITHER INFOGROUP NOR THE PROGRAM OWNER GUARANTEES THAT INSERTION QUANTITIES WILL BE MET. WE ASSUME NO LIABILITY FOR PIECES NOT DISTRIBUTED ON TIME DUE TO FLUCTUATIONS IN SALES, CHANGES IN MAIL DATES OR CIRCULATION QUANTITIES. INSERTION DATES FOR TIME SENSITIVE PIECES CANNOT BE GUARANTEED.

NET NAME PRICING

Terms: 20% Commission to Recognized Brokers

LIST TYPE

Consumer
 

COUNTS THROUGH

01/06/2025

CARD UPDATED

01/06/2025

UPDATE CYCLE

ANNUALLY

NEXT UPDATE

12/31/2025

INCOME

$62,200

SELECTIONS

Average Age: 48

MATERIAL & PROCESSING

Processing Fee 50.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 25,000
DOLLARS: $

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 476306
MIN NUMBER 476306

CURRENCY

US Dollar

DIMENSIONS

  • Maximum Size: 5 1/2" x 8 1/2"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: No
  • Maximum Weight: 1/4 ounce
  • Overweight: Yes
  • Maximum Inserts: 5

CONTACT

* Jim Gallagher jim.gallagher@data-axle.com (402) 836-5100

*=primary contact

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