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Ranger Rick Cub Subscribers & Gift Givers

SEGMENTS

202,225 TOTAL UNIVERSE / BASE RATE $105.00/M
33,386 3 Month Subscribers/Gift Givers + $15.00/M
79,759 6 Month Subscribers/Gift Givers + $10.00/M
156,603 12 Month Subscribers/Gift Givers
12 Month Expires $70.00/M
Fundraiser/Non profit rate $75.00/M
Catalog Rate $80.00/M

DEMOGRAPHICS/PROFILE

Women 62%
Men 25%
Average Income $100,000

DESCRIPTION

Ranger Rick Cub is published 6 times per year. The magazine presents animal learning fun in ways that will captivate the littlest learners, ages 0-4. Each issue offers real-life animal stories and photographs, early learning concepts such as letter and number recognition, “I Spy” and “Matching” games as well as sing-song poetry.

 

Please note that Zoobies was discontinued in December 2020 and subscriptions are now being filled with Ranger Rich Cub magazines.

 

The states of Utah and Michigan are suppressed from every order.

 

Ranger Rick Cub GIFT GIVER names are provided both TITLE SLUGGED and FIRST NAME/LAST NAME

Rick Cub SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”.

SOURCE

  • Direct response

GENERAL COMMENTS

Ranger Rick Cub SUBSCRIBER names are provided TITLE SLUGGED only, “To the ____ Family”. ****NWF -DEMOGRAPHIC DATA APPEND BY A 3RD PARTY IS APPROVED FOR EXPLICIT USE BY THIS MAILER ONLY AND MAY NOT BE RETAINED, REPACKAGED OR RESOLD BY THE 3RD PARTY PROVIDER OF THE DATA ****NWF WILL NOT ALLOW THEIR FILE TO BE E-MAIL APPENDED FOR ANY PURPOSE. ANY INFRACTION WILL RESULT IN RENTAL CHARGES AT FULL DATA CARD RATE AND A $50/M PENALTY ON THE GROSS NAMES SHIPPED WHETHER THE ORDER WAS APPROVED ON RENTAL OR EXCHANGE TERMS.

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Additional Counts   
3 Month 6 Month 12 Month
Subscribers 23,128
47,388
83,048
Gift Givers 17,483
37,888
70,924

LIST TYPE

Consumer
 

COUNTS THROUGH

05/31/2025

CARD UPDATED

06/24/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/15/2025

INCOME

$100,000

SELECTIONS

1 Month Hotline 20.00/M
3 Month Hotline 15.00/M
6 Month Hotline 10.00/M
Additional Counts
Age (Adult Or Child) 12.00/M
Demographic 12.00/M
Ethnicity/Religion 17.00/M
Gender/Sex 10.00/M
Homeowner 12.00/M
Lifestyle 17.00/M
Membership Flag 7.00/M
Non Reciprocal Fee 15.00/M
Paid 10.00/M
Running Charge 10.00/M
Source 10.00/M
State, SCF, Zip 10.00/M

KEY CODING

Key Coding is available
Charges: 2 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 7,500
DOLLARS: $350

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 472839
MIN NUMBER 472839

CURRENCY

US Dollar

CONTACT

Orders/Clearances * Tina Hess Tina.hess@data-axle.com (402) 836-4442
Sales Laura Cox laura.cox@data-axle.com (402) 836-5689
1st Backup Orders/Clearances Tiffany Ayres tiffany.ayres@data-axle.com (402) 836-6203
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com

*=primary contact

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