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Bottom Line Enhanced Masterfile (formerly Boardroom)

SEGMENTS

309,282 TOTAL UNIVERSE / BASE RATE $115.00/M
12,722 1 Month Paid Subs/Buyers + $25.00/M
34,982 3 Month Paid Subs/Buyers + $20.00/M
100,065 6 Month Paid Subs/Buyers + $15.00/M
196,988 12 Month Paid Subs/Buyers + $5.00/M
309,282 24 Month Paid Subs/Buyers $115.00/M
Fundraising Rate $75.00/M
Catalog Rate $80.00/M

DEMOGRAPHICS/PROFILE

Women 48%
Men 38%
Average Income $60,000
Average Unit of Sale $39

DESCRIPTION

Bottom Line Inc. publishes a periodical, a growing number of e-letters and dozens of books dedicated to a quest for the best, most useful and easy-to-read answers to the many, many challenges of today’s changing life.

 

The Bottom Line Enhanced Masterfile has been enhanced with the full suite of Data Axle enhancements available. Mailers can target their ideal customers with demographic, psychographic, lifestyle data and more.

 

Sample mailing piece is required for approval. Telephone solictiation is strictly prohibited.

 

List owner does not permit blow-ins without approval and compensation.

 

Bottom Line was purchased by Belvoir in March of 2021.

SOURCE

  • Direct mail sold

NET NAME PRICING

Policy: Net Name 85%
Minimum: 50,000
Run Charge: $ 10 /M
Terms: 20% Commission to Recognized Brokers

PROFILE

Age   (15.00/M)
Age 35+
Age 40+
Age 45+
Age 50+
Age 55+
Age 60+
Age 65+

Ailment   (21.00/M)
12 Months
Allergy Related
Arthritis
Diabetes
Orthopedic
Senior Needs

Contributors/Donors   (15.00/M)
General Donors
Animal Welfare
Arts/Cultural
Childrens
Environmental
Health
Political
Political-Conservative
Political-Liberal
Religious
Veterans
World Relief/Humanitarians

Buyer Product Category   (18.00/M)
Apparel - Footwear
Apparel - Mens
Apparel - Mens Big and Tall
Apparel - Womens
Apparel - Womens Plus Size
Arts/Antiques
Beauty Products
Books - Childrens
Books - Cooking
Childrens - Apparel
Childrens - Toys
Collectibles
Crafts
Fishing
Food
Gardening
Gifts
Golf
Health - Beauty
Health - Medical
Health - Vitamins
Health - Personal Care
Home Furnishings
Hunting
Jewelry
Travel - Luggage
Magazines
Magazines - Cooking
Magazines - Home
Pets
Sports
Travel Packages
Value Priced Merchandise

Income   (15.00/M)
$15,000+
$20,000+
$25,000+
$30,000+
$35,000+
$40,000+
$45,000+
$50,000+
$55,000+
$60,000+
$65,000+
$75,000+
$100,000+
$150,000+
$175,000+
$200,000+
$250,000+

Areas Of Interest   (18.00/M)
Automotive Work
Aviation
Beauty/Cosmetics
Bicycling
Birdwatching
Boating/Sailing
Camping/Hiking
Career Improvement
Children's Interests
Civic Activities
Collectibles - Antiques
' Collectibles - Fine Arts
Collectibles - Coins
Collectibles - Dolls
Collectibles - Figurines
Collectibles - General
Collectibles - Plates
Collectibles - Sports Memorabilia
Collectibles - Stamps
Computers
Cooking - Baking
Cooking - General
Cooking - Gourmet
Cooking - Low Fat
Coupon User
Crafts - General
Current Affairs
Diet/Weight Loss
Education Online
Electronics - Cell Phone Owner
Electronics - High Speed Internet
Environmental Issues
Equestrian
Exercise - Aerobics
Exercise - Running/Jogging
Exercise - Walking
Financial Newsletter Subscriber
Fishing
Food - Wine
Food - Natural/Low Fat
Games - Video/Computer Games
Gambling Casino
Gardening
Golf
Grandchildren
Health/Medical
Home Decorating
Home Improvement - DIY
House Plants
Hunting/Shooting
Investments - Life Insurance
Investments - Mutual Funds
Investments - General
Investments - Real Estate
Investments - Stocks/Bonds
Motorcycling
Movie Collector
Music - Avid Listener
Music - Christian/Gospel
Music - Classical
Music - Country
Music - Rock and Roll
NASCAR
Parenting
Pets - Cat Owner
Pets - Dog Owner
Reading - Childrens
Reading - Cooking
Reading - Financial
Reading - General
Reading - Health
Reading - Magazines
Reading - History/Military
Reading - People/Entertainment
Reading - Religious
Reading - Romance
Reading - Sports
Reading - Mystery
Religious/Inspirational
Self Improvement
Sports - Baseball
Sports - Basketball
Sports - Football
Travel - Domestic
Travel - International

LIST TYPE

Consumer
 

COUNTS THROUGH

05/31/2025

CARD UPDATED

06/12/2025

UPDATE CYCLE

MONTHLY

NEXT UPDATE

07/15/2025

INCOME

$60,000

SELECTIONS

12 Month Recency 5.00/M
3 Month Recency 20.00/M
6 Month Recency 15.00/M
Age 15.00/M
Ailment 21.00/M
Areas Of Interest 18.00/M
Buyer Product Category 18.00/M
Child Age 15.00/M
Contributors/Donors 15.00/M
Dwelling Size / Type 15.00/M
Gender 10.00/M
Home/Business 10.00/M
Homeowner 15.00/M
Income 15.00/M
Lead Generation 100.00/F
Mail Order Buyers 15.00/M
New to File 10.00/M
Non-Reciprocal 25.00/M
Paid 10.00/M
Religion 18.00/M
Renewals 10.00/M
State / SCF / Zip 10.00/M
Veterans 18.00/M
Zip Set Up 35.00/F

KEY CODING

Key Coding is available
Charges: 5 /M

MATERIAL & PROCESSING

Delivery Fee 75.00/F

MINIMUM ORDER REQUIREMENTS

NAMES: 5,000
DOLLARS: $

NET NAME POLICY

85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM

ID NUMBERS

DMI NUMBER
NEXTMARK NUMBER 465617
MIN NUMBER 1893

CURRENCY

US Dollar

CONTACT

1st Backup Orders/Clearances Anjie Logan anjie.logan@data-axle.com (914) 925-2469
Orders/Clearances * Tina Hess Tina.hess@data-axle.com (402) 836-4442
SendOrdersTo MediaOrders@data-axle.com mediaorders@data-axle.com
Sales Lynn Wallis lynn.wallis@data-axle.com  (402) 836-5602

*=primary contact

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