Bottom Line Enhanced Masterfile (formerly Boardroom)
SEGMENTS
| 320,459 | TOTAL UNIVERSE / BASE RATE | $115.00/M |
| 49,100 | 1 Month Paid Subs/Buyers | + $25.00/M |
| 79,848 | 3 Month Paid Subs/Buyers | + $20.00/M |
| 105,391 | 6 Month Paid Subs/Buyers | + $15.00/M |
| 176,663 | 12 Month Paid Subs/Buyers | + $5.00/M |
| 320,459 | 24 Month Paid Subs/Buyers | $115.00/M |
| Fundraising Rate | $75.00/M | |
| Catalog Rate | $80.00/M |
DEMOGRAPHICS/PROFILE
| Women | 48% |
| Men | 38% |
| Average Income | $60,000 |
| Average Unit of Sale | $39 |
DESCRIPTION
Bottom Line Inc. publishes a periodical, a growing number of e-letters and dozens of books dedicated to a quest for the best, most useful and easy-to-read answers to the many, many challenges of today’s changing life.
The Bottom Line Enhanced Masterfile has been enhanced with the full suite of Data Axle enhancements available. Mailers can target their ideal customers with demographic, psychographic, lifestyle data and more.
Sample mailing piece is required for approval. Telephone solictiation is strictly prohibited.
List owner does not permit blow-ins without approval and compensation.
Bottom Line was purchased by Belvoir in March of 2021.
SOURCE
- Direct mail sold
NET NAME PRICING
| Policy: | Net Name 85% |
| Minimum: | 50,000 |
| Run Charge: | $ 10 /M |
| Terms: | 20% Commission to Recognized Brokers |
PROFILE
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LIST TYPE
Consumer
COUNTS THROUGH
10/31/2025
CARD UPDATED
11/24/2025
UPDATE CYCLE
MONTHLY
NEXT UPDATE
12/15/2025
INCOME
$60,000
SELECTIONS
| 12 Month Recency | 5.00/M |
| 3 Month Recency | 20.00/M |
| 6 Month Recency | 15.00/M |
| Age | 15.00/M |
| Ailment | 21.00/M |
| Areas Of Interest | 18.00/M |
| Buyer Product Category | 18.00/M |
| Child Age | 15.00/M |
| Contributors/Donors | 15.00/M |
| Dwelling Size / Type | 15.00/M |
| Gender | 10.00/M |
| Home/Business | 10.00/M |
| Homeowner | 15.00/M |
| Income | 15.00/M |
| Lead Generation | 100.00/F |
| Mail Order Buyers | 15.00/M |
| New to File | 10.00/M |
| Non-Reciprocal | 25.00/M |
| Paid | 10.00/M |
| Religion | 18.00/M |
| Renewals | 10.00/M |
| State / SCF / Zip | 10.00/M |
| Veterans | 18.00/M |
| Zip Set Up | 35.00/F |
KEY CODING
| Key Coding is available | |
| Charges: | 5 /M |
MATERIAL & PROCESSING
| Delivery Fee | 75.00/F |
MINIMUM ORDER REQUIREMENTS
| NAMES: | 5,000 |
| DOLLARS: | $ |
NET NAME POLICY
85% + $ 10/M RUNNING CHARGE ON 50,000 MINIMUM
ID NUMBERS
| DMI NUMBER | |
| NEXTMARK NUMBER | 465617 |
| MIN NUMBER | 1893 |
CURRENCY
US Dollar
CONTACT
| 1st Backup Orders/Clearances | Anjie Logan | anjie.logan@data-axle.com | (914) 925-2469 |
| Orders/Clearances | * Tina Hess | Tina.hess@data-axle.com | (402) 836-4442 |
| SendOrdersTo MediaOrders@data-axle.com | mediaorders@data-axle.com | ||
| Sales | Jennifer Pellettiere | jennifer.pellettiere@data-axle.com | (402) 836-5100 |
*=primary contact